Rentrak to Distribute Sony Blu-Ray Titles

Rentrak to Distribute Sony Blu-Ray Titles

-Rentrak Expands Its Relationship With Sony Pictures Home Entertainment to Include Distribution of High Definition Blu-ray Discs-

PORTLAND, Ore., July 16 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) today announced that it has broadened its revenue sharing agreement with Sony Pictures Home Entertainment ("SPHE") to include the Blu- ray high definition format. Rentrak will begin distributing and tracking SPHE Blu-ray titles with the first shipments expected in September 2007.

This deal represents Rentrak's first opportunity to distribute high definition Blu-ray discs on a revenue sharing basis, which both broadens and strengthens the existing relationship with SPHE. By expanding its revenue- sharing relationship with SPHE to include the distribution of more than 60 Sony catalog and all future new release Blu-ray titles, Rentrak's retail store "rentailers" will be able to give their customers a broad selection of Blu-ray product to choose from.

By expanding the entertainment content Rentrak distributes to include the Blu-ray format, it enables Rentrak's "rentailers" to meet the needs of a growing base of high definition consumer households and to capitalize on high definition home video product which is projected to represent an increased share of the market in the years ahead.

"This move illustrates Rentrak's market knowledge and foresight to get in on the ground floor of this fast-moving industry trend that will help accelerate consumer adoption of high definition technology," said Marty Graham, President of Rentrak's Pay Per Transaction (PPT) Division. "Our revenue sharing model is an effective way to establish a significant presence in the market for a broad range of titles and sets the stage for Rentrak to distribute additional high definition content from our large roster of studio partners."

"Now is the time for independent retailers to demonstrate to their customers that they are part of the high definition movement," said Tim Erwin, Senior Vice President of Sales and Customer Relations of Rentrak's PPT division. "This expanded revenue sharing program is the perfect opportunity to take that step."

The broadened revenue sharing agreement underscores the successful relationship between Rentrak and SPHE that has been in operation in the United States since January of 2006. Specific terms of the agreement were not disclosed.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near- real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.

About Sony Pictures Home Entertainment

Sony Pictures Home Entertainment is a Sony Pictures Entertainment company. SPE is a subsidiary of Sony Corporation of America, (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com/.

   Contacts:  Sallie Olmsted/Amanda Bartz              Rentrak Corporation              310/854-8124/8151              solmsted/abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rentrak
Corporation

Web site: http://www.rentrak.com/
http://www.sonypictures.com/

---

Profile: International Entertainment