Global Music International and Warner Music China Announce Content Agreement

Global Music International and Warner Music China Announce Content Agreement

Serving the Chinese Mobile Music Market, Global Music International will Enhance the Mobile Experience By Offering New, Compelling Audio Content Ring Tones and Ring Back Tones

BETHEL, Conn. and BEIJING, July 18 /PRNewswire-FirstCall/ -- Global Music International (BULLETIN BOARD: GMUS) , a leading content aggregator delivering music videos and music tones to the telecom industry, and Warner Music China, today announced a content agreement whereby Global Music International will make music from Warner Music's extensive roster of music audio content, including ring tones and ring back tones, available to Chinese mobile service providers.

Active in the international and Chinese mobile music scenes, Global Music International recently announced an upcoming launch with China Unicom Newspace, the wholly owned subsidiary of China Unicom responsible for the carrier's wireless music services and rich mobile media content. In this relationship, China Unicom will officially begin broadcasting Global Music International's inventory of music videos and audio content in order to offer China Unicom's customers a more diversified mobile music experience.

With the addition of Warner Music's content, Global Music International can further enhance the mobile music experience it provides Chinese consumers by adding music from new local and international artists in the form of audio, ringtones and ringback tones to its current collection of music content, which also includes the entire music video and audio catalog of Sony/BMG Entertainment. This agreement underscores Global Music International's commitment to offer the Chinese mobile community the broadest variety of easy- to-access, rich mobile music content - from all music genres.

"We have been impressed with Global Music International's established relationships with major telecommunications players in China, and are extremely pleased to be entering into a licensing agreement with them to complement our strategic partnerships with China Mobile and China Unicom, and offer our unique music content for wireless distribution in a marketplace that is increasingly being driven by mobile," said Ken Cheung, Vice President, New Media and Business Development, Warner Music Asia Pacific. "We see this agreement as an important part of our overall strategy to extend our strategic relationships in China, encourage product innovation, find new ways for our artists to connect with their fans, and develop new revenue streams."

"As one of the leading, worldwide music companies, Warner Music clearly has the breadth of both Chinese as well as international artists to enhance our current portfolio of music video and audio choices," said Chris Mauritz, executive vice president, Global Music International. "This agreement allows us to offer a wider variety of major label and independent artists content from around the globe, which makes Global Music International a compelling partner for Chinese mobile carriers."

About Warner Music International

Warner Music International (WMI) is Warner Music Group's global (ex-U.S.) recorded music division that markets and distributes WMG's world-class roster of U.S. and international recording artists through a network of affiliates and licensees in more than 50 countries. With a commitment to developing local talent as well as marketing international superstars, WMI leverages its expertise in each region around the world to attract and cultivate a diverse international artist roster. WMG is a pioneer in delivering music content in new and exciting ways, with a track record of 'firsts' in the digital space.

About Global Music International:

Global Music International (BULLETIN BOARD: GMUS) is a leading content aggregator delivering music videos and music tones to the telecom industry including mobile handsets and the Internet. Offering mobile ringtones, ringback tones and music videos from major labels and independent and recognized artists from around the world, Global Music International is known for its extensive library of unique, diverse and innovative content and music video programming.

Establishing a new model for digital music consumption, Global Music International offers IMNMobile, a service that delivers digital music videos to wireless handsets; further enhancing the mobile experience. The Company has garnered strong mindshare in China, broadcasting its wireless music services and music video content on the China Unicom (NYSE:CHU) cellular network. Global Music International also offers IMNTV(TM), its service for broadcasting non-stop independent music videos on the Web. For more information on Global Music International, please visit: www.globalmusicint.com.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and as such, may involve risks and uncertainties. Forward-looking statements, which are based on certain assumptions and describe future plans, strategies, and expectations, are generally identifiable by the use of words such as "believe", "expect", "intend", "anticipate", "estimate", "project", or similar expressions. These forward-looking statements relate to, among other things, expectations of the business environment in which the Company operates, projections of future performance, potential future performance, perceived opportunities in the market, and statements regarding the Company's mission and vision. The Company's actual results, performance, and achievements may differ materially from the results, performance, and achievements expressed or implied in such forward-looking statements. We do not undertake to update any of the information set forth in this press release.

First Call Analyst:
FCMN Contact: jfallacaro@globalmusicint.com

Source: Global Music International

CONTACT: James Fallacaro, +1-941-525-4248, jfallacaro@globalmusicint.com

Web site: http://www.globalmusicint.com/

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Profile: International Entertainment