Comcast and Alterna'TV Present the Best Mexican Movies on Video on Demand With Mi Cine

Comcast and Alterna'TV Present the Best Mexican Movies on Video on Demand With Mi Cine

D.F., MEXICO and PHILADELPHIA, July 19 /PRNewswire/ -- Comcast-the nation's leading provider of cable, entertainment, and communications products and services--together with Alterna'TV-one of the largest channel distributors of Latin American television in the United States-has announced the launch of Mi Cine on Comcast. The movie service showcases one of the largest libraries of Mexican cinema and will be available exclusively to all Cable Latino de Comcast subscribers through its video-on-demand (VOD) service beginning July 20, 2007.

The Mi Cine service will feature 30 hours of content a month with action- packed movies, dramas, comedies, romance and popular "rancheras" from the 1930 to today. The films showcase all of the biggest stars in Mexican cinema including Pedro Infante, Mario Moreno Cantinflas, Pedro Armendariz, Maribel Guardia, Vicente Fernandez, Rafael Inclan, Lorena Herrera, Andres Garcia, Veronica Castro and Pedrito Fernandez among many others.

"Created from many years of both work and experience in this market, Mi Cine is a compilation of one of the largest Mexican movie collections in the world," said Carlos Vasallo, Chairman of the Board of Mi Cine. "When this new service is launched on Comcast's VOD platform it will give Spanish-speaking viewers in the United States even more quality viewing choices."

"Mi Cine VOD will offer our Spanish-language tier subscribers more of the great films that connect them to their rich cultural heritage," said David Jensen, Comcast's Vice President of Programming Acquisition. "We're excited to add this high quality programming to our Spanish-language VOD platform."

"We are very pleased that Mi Cine will now be offered to all Cable Latino de Comcast's subscribers," said Clemente Cabello, Executive Director of Alterna'TV. "The service brings a substantial collection of diverse Mexican movies and we are confident it will have an influential impact on the Hispanic community in the United States."

ALTERNA'TV distributes in the U.S. Spanish language channels that have been carefully selected as the leaders in their country of origin, such as: ONCE MEXICO, MEXICO 22, ECUAVISA INTERNACIONAL, NDTV THE DOMINICAN CHANNEL, CB TU TELEVISION MICHOACAN, LATINOAMERICA TELEVISION, MEXICANAL, AYM SPORTS, and MI CINE. The ALTERNA'TV channels offer programming in different genres that include documentaries, art and culture, news, music, children's programming, cooking, and entertainment in general. Please visit the website at http://www.alternatv.com.mx/ to learn more about ALTERNA'TV.

About Comcast Corporation

Comcast Corporation (NASDAQ:CMCSA) (NASDAQ:CMCSK) (http://www.comcast.com/) is the nation's leading provider of cable, entertainment and communications products and services. With 24.2 million cable customers, 12.1 million high-speed Internet customers, and 3.0 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, AZN Television, PBS KIDS Sprout, TV One, Comcast SportsNet and Comcast Interactive Media, which develops and operates Comcast's Internet business. Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

First Call Analyst:
FCMN Contact: melissa@prioritypr.net

Source: Alterna'TV

CONTACT: Melissa Ford of Priority Public Relations, +1-661-964-0333,
Melissa@prioritypr.net for Alterna'TV

Web site: http://www.alternatv.com.mx/
http://www.comcast.com/

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Profile: International Entertainment