Mary Kay Announces Partnership With the Country Music Association

Mary Kay Announces Partnership With the Country Music Association

Mary Kay Named Official Beauty Sponsor of 2007 CMA Awards

DALLAS, July 19 /PRNewswire/ -- Who knew Country could look so good? In anticipation of "The 41st Annual CMA Awards," beauty leader Mary Kay announces its title as the Official Beauty Sponsor of the prestigious 2007 CMA Awards. As part of the sponsorship, Mary Kay beauty expert and celebrity makeup artist Susie Jasper will be backstage at the Mary Kay Touch-Up Station to ensure artists participating in the CMA Awards are ready for their close-ups! The 2007 CMA Awards will air live WEDNESDAY, NOVEMBER 7 (8 p.m. to 11 p.m., ET) on ABC.

"We are thrilled to play the part of beauty ambassador for Country Music's Biggest Night(TM), the CMA Awards," said Rhonda Shasteen, Mary Kay Senior Vice President, Global Brand Strategy. "Just as the CMA Awards celebrates the best of Country Music, Mary Kay helps women recognize and celebrate their inner beauty."

"CMA welcomes one of America's biggest brands, Mary Kay, to the biggest night in Country Music," said Rick Murray, CMA Vice President of Strategic Marketing. "Our partnership with Mary Kay is a great opportunity to extend the CMA Awards brand nationwide through the Mary Kay network of more than 700,000 independent beauty consultants and their loyal customers. We are really looking forward to developing creative and engaging ways to reach consumers of Mary Kay who also love Country Music."

To coincide with the CMA Awards, Mary Kay announces a number of supporting initiatives, including a national consumer sweepstakes, philanthropic campaign, independent sales force mobilization, as well as advertising during the 2007 CMA Awards broadcast.

"The Beauty of Country" Consumer Sweepstakes

From July 13 to Sept. 30, Mary Kay is giving consumers and Country Music fans the opportunity to win a trip for two to the 2007 CMA Awards in Nashville by registering at http://www.beautyofcountry.com/. In addition to the trip and tickets to the CMA Awards, the grand prize winner will receive a pre-Awards makeover by Mary Kay's celebrity makeup artist, as well as an official Mary Kay(R) makeup kit used by the professional makeup artists backstage.

To learn more about Mary Kay and its products, visit http://www.marykay.com/. More information about the 2007 CMA Awards is available at http://www.cmaawards.com/.

About Mary Kay

Mary Kay Inc., one of the largest direct sellers and best-selling brands of skin care and color cosmetics in the world, achieved another year of record results in 2006, with $2.25 billion in wholesale sales. Founded in 1963, the Mary Kay independent sales force today includes more than 1.7 million people in more than 30 markets worldwide. Mary Kay's offerings include more than 200 premium products in five categories: facial skin care, color cosmetics, body care, sun protection and fragrance. To learn more about Mary Kay or to find an Independent Beauty Consultant, visit http://www.marykay.com/ or call 1-800-MARY KAY (627-9529).

About the Country Music Association

Founded in 1958, the Country Music Association was the first trade organization formed to promote a type of music. More than 6,000 music industry professionals and companies from around the globe are members of CMA. The organization's objectives are to advance the growth of Country Music around the world and to demonstrate it as a viable medium to advertisers, consumers, and the media through CMA's core initiatives -- CMA Music Festival and the CMA Awards.

First Call Analyst:
FCMN Contact:

Source: Mary Kay Inc.

CONTACT: DeeAnn Denton, of Mary Kay, +1-972-687-4596; Deborah Sierchio,
or Jill A. Kleiner both of Coyne PR, +1-973-316-1665; Wendy Pearl or Scott
Stem, +1-615-244-2840, both for the Country Music Association

Web site: http://www.marykay.com/
http://www.beautyofcountry.com/
http://www.cmaawards.com/

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Profile: International Entertainment