RATATOUILLE Big Cheese Tour Visiting New York One Day Only! Sunday, JUNE 17 FROM 11AM - 6PM at The International Cultures Festival on Sixth Avenue

RATATOUILLE Big Cheese Tour Visiting New York One Day Only! Sunday, JUNE 17 FROM 11AM - 6PM at The International Cultures Festival on Sixth Avenue

    WHAT:      Inspired by Disney Pixar's RATATOUILLE, a hilarious comedy              about a rat named Remy who dreams of becoming a great French              chef, the interactive experience will be highlighted by a              thrilling "Big Cheese Slide" which will give kids an exciting              ride down a 25' wedge of cheese. A Center Stage area features              daily cooking demonstrations with a real chef featuring Tasty              Treats and Healthy Snacks' for busy families as well as daily              shows featuring Ratatouille Video Game demonstrations.  Tour              goers will also be able to see multiple making-of pieces at              various kiosks.               The tour is being supported by a fantastic lineup of              promotional partners.  Tour goers can interact with Intel              Corporation's roaming ambassador chefs, equipped with Intel(R)              Centrino(R) Duo processor technology-based laptops using              Intel(R) Core(TM) 2 Duo processors, where they can take photos              with the RATATOUILLE characters superimposed into the picture,              play an interactive game or register for a chance to win an              array of prizes. The tour chef's will feature recipes from the              General Mills' portfolio of brands and attendees will be able              to sample Chocolate Chex(R) cereal as available. Samsung is              providing all of the appliances on stage and plasma screens              throughout the tour.  THQ will provide video game demonstration              kiosks where consumers get a chance to sample the latest game.    WHEN:      Sunday, June 17, 2007              3:00 AM - PRESS:  Set-up begins.  Coverage and crew interaction              invited.              11:00 AM - 6:00 PM - PUBLIC:  Ride the giant cheese slide,              enjoy cooking demonstrations, view a sneak peak at the movie              trailer and clips, receive movie-inspired healthy cooking              cookbooks and more! Bring your camera.    WHERE:     International Cultures Festival along Avenue of the Americas              Big Cheese event will be stationed on the West side of the              street from 44th-45th Street    CONTACTS:  Press           Derek Del Rossi (broadcast)   W: 212/536-6427              Press           Chris Bogusz (print/radio)    W: 212/536-6426              Big Cheese Tour Lori Lenz/Spokesperson        C: 714/553-5181              Big Cheese Tour Erin Weissman                 W: 212/536-6431                                                            C: 917/587-5543              Event           Joe Giovanni, Mardi Gras                              Festival Prods                W: 212/809-4900    NOTE:      The Big Cheese Tour is a FREE event.                           YOUR COVERAGE IS INVITED         WALT DISNEY PICTURES Presents a PIXAR ANIMATION STUDIOS FILM           Opens Friday, June 29, 2007 * http://www.ratatouille.com/    About Pixar Animation Studios  

Pixar Animation Studios combines creative and technical artistry to create original stories in the medium of computer animation. Pixar has created several of the most successful and beloved animated films of all time: "Toy Story," "A Bug's Life," "Toy Story 2," "Monsters, Inc.," "Finding Nemo," "The Incredibles," and "Cars." Pixar has won 20 Academy Awards(R) and its films have grossed more than $3.7 billion at the worldwide box office to date.

About Intel

Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at http://www.intel.com/pressroom.

About Chocolate Chex

Chocolate Chex cereal is a chocolaty breakfast option that's wholesome - true to the 70-year Chex cereal tradition. With 12 vitamins and minerals, chocolate flavor is hero in this oven toasted rice and corn cereal. One serving of Chocolate Chex cereal is a good source of whole grain (at least 8g per serving), delivers an excellent source of iron and has only 8 grams of sugar. For more information and recipe ideas, visit http://chex.com/.

About Samsung

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA) markets a broad range of award-winning consumer electronics, information systems, and home appliance products; and oversees Samsung's North American operations, including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Its parent company, Samsung Electronics Co., Ltd., ranks #5 in the 2006 Consumer Electronics segment of the Fortune Magazine "America's Most Admired Companies," and ranks # 20 in the BusinessWeek "The Best Global Brand 100 2006." Samsung Electronics Co, Ltd. is a top patent holder, ranking second overall in the U.S. in 2006. Please visit http://www.samsung.com/ for more information.

About Becker Group

The Becker Group is an experiential marketing company that has over fifty years of experience creating immersive, entertaining attractions and brand- based experiences for a wide variety of clients and venues including top consumer brands, movie studios, shopping malls, television networks, theme parks, museums and casinos around the globe. The award-winning company is headquartered in Baltimore, Maryland and has offices in Los Angeles, St. Louis, Salt Lake City, Miami, Barcelona, Spain and San Paulo, Brazil.

   RATATOUILLE "Big Cheese Tour" stops include:    May 11-13, 2007          Walt Disney World Resort         Orlando, FL    May 19-20, 2007          Atlantic Station                 Atlanta, GA    May 26-27, 2007          Taste of Cincinnati              Cincinnati, OH    June 1-3, 2007           Milwaukee Riversplash!           Milwaukee, WI    June 9-10, 2007          Three Rivers Arts Festival       Pittsburgh, PA    June 17, 2007            International Cultures Festival  New York, NY    June 23-24, 2007         Safeway BBQ Challenge            Washington, D.C.    June 30-July 8, 2007     Taste of Chicago                 Chicago, IL    July 13-15, 2007         TBA                              TBA    July 21-22, 2007         TBA                              TBA  

PR Newswire -- June 4
Web site: http://www.ratatouille.com
http://www.samsung.com
http://chex.com
http://www.intel.com/pressroom

Source: RATATOUILLE

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Profile: International Entertainment