Photo: Celebrity Chef Dave Lieberman Hosts Web-based Series and Tours America 'In Search Of Real Food'

Photo: Celebrity Chef Dave Lieberman Hosts Web-based Series and Tours America 'In Search Of Real Food'

Hellmann's Partners with Yahoo! Food to Find Real Food Across the U.S.

ENGLEWOOD CLIFFS, N.J., June 28 /PRNewswire-FirstCall/ -- Unilever U.S., one of the world's largest consumer products companies, announced today that Hellmann's(R), also known as Best Foods(R) West of the Rockies, has partnered with Yahoo! Food to launch the online campaign, In Search of Real Food, with the help of Food Network chef Dave Lieberman.

   To view the Multimedia News Release, go to:   http://www.prnewswire.com/mnr/hellmanns/28595/   

In Search of Real Food is a unique online experience for food lovers everywhere -- an interactive platform for everyday cooks to share recipes and stories of their favorite REAL foods. The site allows consumers to be the stars of their own cooking videos by uploading content with original recipes and the inspiration behind them. The goal of In Search of Real Food is to show consumers how simple and nutritious it is to make food that's REAL to them, with familiar ingredients, great flavor and flair.

Starting today, In Search of Real Food host, Dave Lieberman, is calling on food lovers everywhere to join the conversation and submit video, photos and stories of their favorite REAL food recipes and memories, by visiting Yahoo! Food (http://food.yahoo.com/realfood). Submissions will be showcased on Yahoo! Food along with other REAL food cooks and their regional and cultural specialties.

In addition to consumer generated content, the Web site will feature an original Web-based 12-episode series hosted by Dave Lieberman. Dave will be cooking alongside everyday consumers, top chefs, and in unexpected locations around the country. From the legendary Jacques-Imo's Cafe of uptown New Orleans to a clambake in New York City and a Gospel Brunch in Austin, food enthusiasts will have the opportunity to follow Dave's cooking adventures as he travels the country In Search of Real Food. A new episode of the series will air each week, beginning on June 28.

"We've always been about what's simple and real. Whether it's the quality ingredients in our jar or the real experiences people have when they share food made with our Mayonnaise," said Brian Orlando, Sr. Brand Manager for Hellmann's/ Best Foods. "This campaign leverages available technology to have a conversation about real food with consumers, offering recipe ideas and a forum to share a point of view about food that is relevant to everyday cooks, including moms trying to decide what to feed their family."

With its strong social media and programming capabilities and a highly engaged audience of millions, Yahoo! Food was a natural choice as a partner for the campaign. "In Search of Real Food further connects the Yahoo! audience to their passion for food. This innovative experience combines the best of Yahoo!'s community offerings and video with Hellmann's commitment to real food," said Amy Iorio, general manager of Yahoo! Lifestyles.

The site is interactive and educational, offering multi-media content, including the ability to watch the series, view, save and contribute recipes, read Dave's blog posts, and ask questions about food topics.

   For more information please visit http://food.yahoo.com/realfood.    About Unilever  

Unilever (NYSE:UL) (NYSE:UN) , one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States, these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 13,000 people in more than 60 office and manufacturing sites in 24 states and Puerto Rico -- generating nearly $10 billion in sales in 2006. For more information, visit www.unileverusa.com.

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Photo: http://www.prnewswire.com/mnr/hellmanns/28595

Source: Unilever U.S.

CONTACT: Danielle Perrone of Ogilvy Public Relations Worldwide,
+1-212-880-5219, danielle.perrone@ogilvypr.com

Web site: http://www.unileverusa.com/
http://food.yahoo.com/realfood

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Profile: International Entertainment