Media IQ Subscribes To Stop||Watch(TM) Ratings Service

Media IQ Subscribes To Stop||Watch(TM) Ratings Service

Stop||Watch Ratings to Be Used for ROI-based Media Analysis

ALVISO, Calif. and NEW YORK, June 4 /PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ:TIVO) , the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that Media IQ, a firm specializing in highly quantitative media measurement to maximize client marketing Return-On-Investment (ROI), has subscribed to the Stop||Watch(TM) ratings service. New York-based Media IQ has purchased the Stop||Watch ratings service to complement the traditional ROI research it provides its roster of leading national advertisers.

The Stop||Watch ratings service, a comprehensive second-by-second program and commercial ratings research product, will grant Media IQ access to an exclusive body of audience commercial-viewing activity that will allow for a more refined ROI analysis. Through their Stop||Watch subscription, Media IQ will be able to tap into a wealth of viewer trend data providing unique insight into evaluating RIO for client media campaigns.

"Media IQ is subscribing to the Stop||Watch ratings service to further improve client ROI measurements," said Brian Cauley, Co-Founder, Media IQ. "TV is becoming increasingly complex but remains a very powerful selling tool. Our clients look to us to identify potential performance gaps and provide clear data and actionable recommendations so they can get the most out of their media investment. We believe the Stop||Watch ratings service will complement the ROI benchmarks we use and we are eager to incorporate them into our toolset for Media IQ clients. This represents one more step to helping clients get the maximum value out of their media spending."

"Through another Stop||Watch subscription purchase, TiVo continues to support advertisers in their pursuit to craft successful campaigns by serving as the industry's most comprehensive resource for DVR television audience insight and specific commercial ratings," said Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement. "We could not be happier that Media IQ has taken the initiative to bring their clients the benefit of the Stop||Watch ratings service. This development opens a door into a new category of media client looking to harness the power of Stop||Watch service. Through the Stop||Watch service, we look forward to helping Media IQ enable their clients to maximize ROI and achieve the best advertising results possible."

TiVo Audience Research & Measurement data is derived from a daily, aggregate, anonymous, stratified random sample of 20,000 TiVo units -- from which the second-by-second "clickstream" of behavior and viewership is collected and assessed. The Stop||Watch ratings service is offered via an easily sortable database of ratings for nationally run programs and advertisements in primetime and daytime, dating back to September 2006. The Stop||Watch ratings service was introduced in February 2007. Stop||Watch includes data for: Total Viewing, Live Viewing, Timeshifted Viewing (less than 1 hour, 1-6 hours, 6-24 hours, 24-48 hours, 2-7 day, and 7-14 day delay), Program Ratings, Commercial Ratings and a Commercial Viewership Index.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ:TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings, WishList(R) searches, and TiVo(R) KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

TiVo, Season Pass, WishList, Series2, Series3, TiVoToGo, Stop||Watch, 'TiVo, TV your way' and the TiVo logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2007 TiVo Inc. All rights reserved.

About Media IQ, LLC

Media IQ is the premier U.S. strategic media auditing firm. Founded in 2002 and based in New York City, Media IQ provides an array of ROI benchmarking tools to national advertisers in TV, Print, and the Internet to help drive immediate and ongoing improvements in media value.

First Call Analyst:
FCMN Contact: jweir@sloanepr.com

Source: TiVo Inc.

CONTACT: Jeffrey Weir, +1-212-446-1878, jweir@sloanepr.com, for
TiVo Inc.

Web site: http://www.tivo.com/

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Profile: International Entertainment