Hearst-Argyle Television Reaches Innovative Content Agreement With Google and YouTube

Hearst-Argyle Television Reaches Innovative Content Agreement With Google and YouTube

Hearst-Argyle to be the First Independent TV Station Group to Strike Revenue Sharing Agreement with YouTube

NEW YORK, MOUNTAIN VIEW and SAN BRUNO, Calif., June 4 /PRNewswire-FirstCall/ -- Hearst-Argyle Television, Inc. (NYSE:HTV) , Google Inc. (NASDAQ:GOOG) and YouTube, today announced an agreement to distribute and monetize select Hearst-Argyle television content with Google and YouTube. Starting today, local Hearst-Argyle television stations in five local markets -- Boston; Manchester, N.H.; Sacramento; Pittsburgh; and Baltimore -- will begin posting local video content to dedicated Channels on YouTube. (www.youtube.com/wcvbtv) (www.youtube.com/wmurtv) (www.youtube.com/kcratv) (www.youtube.com/wtaetv) (www.youtube.com/wbal)

"This innovative deal with Google and YouTube fits perfectly within our overall digital strategy of distributing our content on all three screens -- the TV, the PC and the mobile phone," said Terry Mackin, Executive Vice President of Hearst-Argyle Television. "We have invested significant resources in our growing digital media efforts. With Google and YouTube, we can now better engage users and advertisers with our award-winning local video content and with new user-generated content while further broadening our reach beyond the boundaries of our media markets."

"We're constantly looking at innovative ways to not only bring the YouTube community the best content out there, but also to find ways to bring them the most relevant programming," said Jordan Hoffner, Head of Premium Content Partnerships for YouTube. "Local creates relevance and this agreement will ultimately deliver Hearst-Argyle's programming to an even broader audience looking for local content. We look forward to continue working with the Hearst-Argyle team as we launch new products and services on the local level."

The Hearst-Argyle YouTube Channels will be populated with news, weather, and entertainment videos as well as with original, local television programming such as "Chronicle," on WCVB, one of New England's most honored television programs. YouTube will also serve as a platform to support Hearst-Argyle's new digital video initiatives including high school football, basketball and local amateur entertainment.

A number of Hearst-Argyle stations are consistently among the highest-rated in their respective markets, and Hearst-Argyle has a legacy of local-news leadership. Examples include WCVB (Boston), WMUR (Manchester), KCRA (Sacramento), WTAE (Pittsburgh), and WBAL-TV (Baltimore), among others. The agreement marks the first such revenue sharing agreement between Google, YouTube and an independent television group.

Hearst-Argyle's digital multimedia efforts encompass the web and the digital broadcast spectrum. A majority of the websites operated by Hearst-Argyle stations are consistently ranked No.1 within their respective markets. Generating in excess of 1.5 billion page views each year across the network, the sites are at the leading edge in providing wireless application protocol (WAP) content, podcasts, web-based newscasts, web video, and blogs in a broad cross-section of markets. Several Hearst-Argyle stations have used digital spectrum to launch weather and/or traffic information channels.

About YouTube

YouTube is the world's largest online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is based in San Bruno, CA and is a subsidiary of Google Inc.

About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

About Hearst-Argyle

Hearst-Argyle Television, Inc. owns 26 television stations, and manages an additional three television and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of America's largest television station groups. Hearst-Argyle owns 12 ABC-affiliated stations, and manages an additional ABC station owned by Hearst Corporation, and is the largest ABC affiliate group. The Company also owns 10 NBC affiliates, and is the second- largest NBC affiliate owner, and owns two CBS affiliates. Hearst-Argyle also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting (http://www.ibsys.com/), and in the application of digital broadcast spectrum for new local informational services through its Weather Plus partnership with NBC and various NBC affiliate groups. Hearst-Argyle Series A Common Stock trades on the New York Stock Exchange under the symbol "HTV." HTV debt is rated investment grade by Moody's (Baa3), Standard & Poor's (BBB-) and Fitch (BBB-), each with a stable outlook. The Company's web address is www.hearstargyle.com.

First Call Analyst:
FCMN Contact: tcampo@hearst.com

Source: Hearst-Argyle Television, Inc.

CONTACT: Tom Campo of Hearst-Argyle Television, +1-212-887-6827, or
tcampo@hearst.com; or Jaime Schopflin of YouTube, +1-650-827-6073, or
press@youtube.com, for Hearst-Argyle Television, Inc.; or Gabriel Stricker, of
Google, +1-650-253-0139, or gstricker@google.com, for Hearst-Argyle
Television, Inc.

Web site: http://www.hearstargyle.com/
http://www.google.com/

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Profile: International Entertainment