AddictingGames to Launch Facebook Application

AddictingGames to Launch Facebook Application

AddictingGames Garners Record Performance in May with More than 23 Million Visitors

Growth Drivers Include User Generated Games, Habbo Distribution and New Pop Culture Titles like "Escape Paris" and "Dress Up Hillary"

SAN FRANCISCO, June 25 /PRNewswire/ -- Nickelodeon and MTVN Kids and Family Group's largest online gaming distribution channel, AddictingGames, announced today that it has launched its Facebook application. Inside the AddictingGames platform on Facebook, users can select games "I Like" from their profile, launch their favorite games, and receive daily updates on new AddictingGames' titles. The launch is expected to drive additional visitors to the AddictingGames site which saw a record performance in May, increasing traffic by +10% over April 2007 with more than 23 million uniques and 61 million visits (source: May 2007 Omniture SiteCatalyst). Fueled by its recent growth, AddictingGames is now the largest online games site in the United States, according to ComScore.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070625/NYM087 )

"Our continuum of games pegged to pop culture trends and happenings have really helped drive visits and make this our highest traffic month ever. We're excited to launch AddictingGames on Facebook and help continue this momentum," said Dave Williams, Senior Vice President of AddictingGames. "Gaming is what kids and teens are doing online and our library of more than 4000 games offers them most robust variety of gameplay experiences on the web."

Teen males were the majority of the visitors to www.AddictingGames.com, either submitting user-generated games to the site, playing one of the more than 4000 games offered on the site or, as of May, being able to jump straight to Habbo, a popular online destination for teenagers.

Pop-Culture relevant games such as "Paris Stamping," an original game developed by VH1 Games, "Dress Paris in Jail" and "Dress Up Hillary" along with perennial favorites such as "Bloons" and "Stunt Dirt Bike" keep visitors returning to the site as new games are posted daily. AddictingGames has more than 1000 developers contributing to its game library.

By launching on FaceBook and with the recent addition of Habbo Hotel on the site, AddictingGames and MTVN Kids and Family Group further rounds out their expanding portfolio of online virtual community entertainment sites making them the online destinations where advertisers can reach kids, tweens and teens. Nicktropolis, Nick.com, TurboNick, Neopets, Shockwave and AddictingGames are all part of Nickelodeon/MTVN Kids and Family Group's interactive and creative online environments that serve preschoolers, kids, teens and parents.

About AddictingGames

AddictingGames is a simple and easy-to-use site offering the most popular online games on the Web. The site is updated daily with surprising and fun games for teens and college students to play and share with friends. Today, AddictingGames is the largest online game site in the US, with 23 million monthly unique visitors (Omniture).

AddictingGames was recently acquired by Nickelodeon and MTVN Kids and Family Group, a division of Viacom Inc.'s (NYSE:VIA) (NYSE:and) (NYSE:VIA.B) MTV Networks.

Among MTVN Kids and Family's online casual gaming properties are Neopets, Nick.com, Nickjr.com, Shockwave, Nick Arcade and many more. MTVN Kids and Family Group has an expansive footprint in gaming, through a diverse portfolio of online casual gaming, games media and editorial content, and console-based and handheld games. Shockwave and AddictingGames draw hundreds of millions of gameplays each month from audiences ranging from kids to adults.

MTVN continues to build a multi-dimensional games media network with acquired properties Xfire and GameTrailers.com, and content on branded sites including MTV.com and SpikeTV.com. The company also has a strong foothold in console-based and handheld gaming with MTV Games and Harmonix, which provides music fans with a deeper interactive experience through its popular music and rhythm titles.

About Pendergraphics Design Group

Bartlesville, Oklahoma based design firm PDG+creative worked with AddictingGames.com to design the recently launched Facebook application. To learn more about PDG+creative and their capabilities, past creations and creative team, visit their web site at www.PDGcreative.com.

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20070625/NYM087
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN22
PRN Photo Desk, photodesk@prnewswire.com

Source: Nickelodeon

CONTACT: Trudy Muller of SutherlandGold for AddictingGames,
+1-415-848-7169, trudy@sutherlandgold.com; or Joanna Rose of MTVN Kids and
Family Group, +1-212-846-7326, joanna.roses@nick.com

Web site: http://www.nick.com/
http://www.addictinggames.com/
http://www.pdgcreative.com/

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Profile: International Entertainment