Nielsen EDI Expands Its Global Box Office Coverage to Include Measurement Services for Japan and South Korea

Nielsen EDI Expands Its Global Box Office Coverage to Include Measurement Services for Japan and South Korea

Company Announces 2007 International Gold Reel Award Winners Honoring Outstanding International Box Office Performance

HOLLYWOOD, Calif., June 25 /PRNewswire/ -- Nielsen EDI, the worldwide leader in box office measurement and a service of The Nielsen Company, today announced the expansion of its global box office measurement service to include Japan and South Korea, the two largest box office markets in Asia. The Company also announced the list of 29 films to be honored with the 2007 International Gold Reel Award in recognition of extraordinary box office achievement outside of North America.

"With the inclusion of the Japanese and Korean markets in our global coverage, Nielsen EDI's clients will now have the unmatched ability to access daily box office receipts from countries representing 80% of the global marketplace," said Nick King, President, International, for Nielsen Entertainment. "This marks a huge stride forward in our goal of providing the motion picture community with the global, real-time information they need to make informed business decisions as major movies open around the world."

Today, Nielsen EDI offers global studio executives unparalleled access to real-time or near real-time box office information from 17 countries, representing over 60,000 cinema screens every day. In 2006, Japan was the second largest box office market in the world, with revenues of $1.8 billion, while Korea was the sixth largest, with revenues of just over $1 billion.

Separately, each year Nielsen EDI awards the prestigious International Gold Reel Award to those films that have surpassed $100 million in the international marketplace outside of North America. This year, 29 films will be honored on Thursday, June 28, 2007 during the Closing Night Banquet at Cinema Expo International in Amsterdam. Cumulatively, the movies being honored account for over $5.5 billion in international box office receipts. The 2007 honorees, listed by distributor, include:

Buena Vista International

Cars, Deja Vu, Pirates of the Caribbean: At World's End and Pirates of the Caribbean: Dead Man's Chest

   Constantin Film/Summit Entertainment   Perfume: The Story of a Murderer    Paramount Pictures International   Flushed Away, Over the Hedge and Shrek the Third    Paramount Pictures International/Paramount Vantage/Summit Entertainment   Babel    20th Century Fox International  

Borat, Garfield: A Tail of Two Kitties, The Devil Wears Prada, Eragon and Night at the Museum

Sony Pictures Releasing International

Casino Royale, Click, Ghost Rider, Open Season, The Pursuit of Happyness and Spider-Man 3

   Universal Pictures International   The Holiday, Miami Vice and Mr. Bean's Holiday    Warner Bros. Pictures International Distribution  

Blood Diamond, The Departed, Happy Feet, Poseidon, Superman Returns and 300.

Special Platinum Reel Awards recognizing those films that have surpassed $500 Million in the international marketplace will be awarded to Pirates of the Caribbean: At World's End, Pirates of the Caribbean: Dead Man's Chest and Spider-Man 3.

Tim Ganser, Nielsen EDI's Vice President, International Client Service, said, "Of the 29 films being honored, 22 of them grossed more internationally than in North America. This is an emphatic affirmation of the importance of the international marketplace, which now accounts for approximately 60% of the global total. As the achievements of these 29 films demonstrate, the international market is becoming ever more important for the motion picture industry. We are delighted to recognize this fact by extending the global reach of our services to cover the two largest markets in Asia."

Nielsen EDI delivers box office information to its clients through a variety of online, wireless and other electronic forms. Thousands of motion picture professionals across the globe rely on Nielsen EDI's systems every day to provide them with up-to-the-minute and accurate box office information and analysis.

About Nielsen EDI

Nielsen EDI is the worldwide box office authority(R). A division of The Nielsen Company and Nielsen Entertainment, Nielsen EDI provides box office data and analytical tools covering 17 markets around the world, including major countries in North and South America, Europe and Asia Pacific. Nielsen EDI's services are used by all major motion picture distributors internationally, and its services are also relied upon by major cinema exhibition circuits around the globe.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

Source: The Nielsen Company

CONTACT: Monica Gil of The Nielsen Company, +1-323-817-1220

Web site: http://www.nielsenmedia.com/

---

Profile: International Entertainment