Josh Holloway in London to Celebrate his Appointment as the Face of Davidoff Cool Water Fragrance(1) & Reveal First (or Behind The Scenes ) Images From the Campaign

Josh Holloway in London to Celebrate his Appointment as the Face of Davidoff Cool Water Fragrance(1) & Reveal First (or Behind The Scenes ) Images From the Campaign

LONDON, May 22/PRNewswire/ -- Coty Prestige, a division of Coty Inc., welcomes Josh Holloway to London as the new face of the Davidoff Cool Water fragrance (worldwide except North America), following the agreement announcement in February.

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The agreement marks the first time this southern charmer, the well-known "Sawyer" from LOST, crosses over into the fragrance market. Davidoff Cool Water, a major iconic fragrance, has long symbolized the energy, sensuality and the cool attitude that characterize Josh Holloway.

"I love Cool Water because it is simple, powerful and timeless. To me, the Cool water man is not someone who is trying to be cool, he is someone who is comfortable with his masculinity"

Josh Holloway.

"Davidoff Cool Water is a legendary fragrance, a unique worldwide success since 1988 selling over 3 million bottles per year since launch. Josh Holloway has a strong, authentic, cool personality, but also an intimate relationship with the water. As an icon of masculinity and powerful character, he truly embodies the values of Davidoff Cool Water. Both share authenticity and originality, both are the first and the best and in this sense are unique," said Françoise Mariez, SVP International European Marketing Licenses, Coty Prestige.

The new advertising campaign (television & press) will break across Europe and the UK at the beginning of July 2007.

Editors note: Images available of Josh Holloway taken at the Davidoff Cool Water ad campaign shoot in Hawaii and during press interviews in London.

About Coty Inc.

Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry. Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of US$2.9 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Kenneth Cole, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang and Vivienne Westwood. The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Calgon, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Pierre Cardin(2), Rimmel, Shania Twain, Stetson, the healing garden and Vanilla Fields. For additional information about Coty Inc., please visit www.coty.com.

(1)Worldwide except North America

(2)European license only

Source: Coty Inc (Division Coty Prestige)

Coty Prestige UK Press Contact: Kirsty Dale, Communications Manager, Tel : +33-(0)-208-971-4131/4126, Email: kirsty_dale@cotyinc.com

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Profile: International Entertainment