Ceroma Selects Silicon Image's Multistandard Video Decoder IP Core for Its Full High-Definition Capable DTV Chip

Ceroma Selects Silicon Image's Multistandard Video Decoder IP Core for Its Full High-Definition Capable DTV Chip

First Silicon Image IP Core Used in Multistandard and Multistream High Definition Video Decoding Applications

SUNNYVALE, Calif., May 29 /PRNewswire-FirstCall/ -- Silicon Image, Inc. (NASDAQ:SIMG) , a leader in semiconductors for the secure storage, distribution and presentation of high-definition content, today announced that CeRoma, a leading designer and manufacturer of advanced system-on-a-chip (SoC) solutions for digital video broadcasting, will integrate Silicon Image's Multistandard High-Definition Video Decoder (MSVD-HD) IP core in a SoC for consumer electronics products including set-top boxes and DTVs. The MSVD-HD IP core is also used in mobile devices, as well as Blu-ray Disc and HD DVD player /recorders.

Silicon Image's MSVD-HD is the only IP core currently available on the market that is able to decode a 1080p60 video stream in real time at clock speeds below 160 MHz. This means the core is capable of real-time decoding at 60 full frames per second (fps). This is increasingly important, as the video market moves rapidly from standard resolution, HD 1080i at 30 fps, to Full HD which operates at 1080p resolution and 60fps video speeds.

The MSVD-HD IP core is an attractive option because it provides an integrated solution for the three most current high-definition video decoding standards -- H.264, MPEG-2 and VC-1 -- all in a single design, reducing costs and increasing operational flexibility. The MSVD-HD IP core also boasts very low power consumption, an industry-low gate count of just 970 kgates, and a low clock frequency of 150 MHz when decoding two 1080i60 parallel video streams.

"The MSVD-HD IP core is capable of decoding two different HD video streams concurrently, so now, only one IP core is required in the set-top-box, video player or digital TV SoC," said Ron Richter, director of HDMI IP Products at Silicon Image. "Silicon Image can now provide semiconductor companies with immediate access to the latest video standards using our MSVD-HD IP core technology, enabling quick time-to-market, low-cost and low-power implementations.

CeRoma aims to be the market leader in advanced digital media SoC products addressing the fast emerging high throughput, high resolution viewing and recording needs of the future digital home. CeRoma has significant domain expertise for integrated SoC solutions and multimedia reference systems.

"We chose Silicon Image's MSVD-HD core for a number of reasons -- its Full HD video and content capabilities, the smallest gate-count, and extremely low frequencies," said Uri Avimor, vice president of research and development with CeRoma. "More importantly, integrating this IP core into our library will allow CeRoma to develop the most advanced set-top box and DTV products, while providing a very quick time-to-market delivery at attractive low costs."

Silicon Image representatives will be in booth #4265 at the Design Automation Conference in San Diego, Calif., June 4-8.

About CeRoma

CeRoma manufactures solutions for next generation, high volume digital television products. Founded in Israel in 2005, CeRoma has established a highly qualified team of industry experts from the digital television and networking industries. CeRoma's customers are world-wide industry leaders in digital television and IP-TV. For more information, please visit www.ceroma- semiconductor.com.

About Silicon Image, Inc.

Headquartered in Sunnyvale, Calif., Silicon Image, Inc. is a leader in driving the architecture and semiconductor implementations for the secure storage, distribution and presentation of high-definition content in the consumer electronics and personal computing markets. Silicon Image creates and drives industry standards for digital content delivery such as DVI, HDMI(TM) and Serial ATA (SATA), leveraging partnerships with global leaders in the consumer electronics and personal computing markets to meet the growing digital content needs of consumers worldwide. With a proven track record of improving cross-product interoperability, Silicon Image has shipped more than 100 million HDMI/HDCP and DVI/HDCP semiconductor solutions and offers one of the most robust and comprehensively tested technology platforms in the consumer electronics industry through the Simplay HD(TM) Testing Program of Simplay Labs. Simplay Labs, LLC, a wholly-owned subsidiary of Silicon Image, is a leading provider of testing technologies, tools and services for high- definition consumer electronics devices such as HDTVs, set-top boxes, audio/video receivers and DVD players, helping manufacturers to achieve compatibility and deliver the highest-quality HDTV experience to consumers. Silicon Image is the leading provider of semiconductor intellectual property solutions for high-definition multimedia and data storage applications. For more information, please visit www.siliconimage.com.

Silicon Image and the Silicon Image logo are trademarks of Silicon Image, Inc. in the United States and/or other countries. HDMI is a trademarks or registered trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and registered trademarks are the property of their respective holders in the United States and/or other countries.

Forward-looking Statements

This news release contains forward-looking information within the meaning of federal securities regulations. These forward-looking statements include, but are not limited to, statements related to CeRoma's selection of Silicon Image's MSVD-HD Core in a SoC for consumer electronics products into various CeRoma products. These forward-looking statements involve risks and uncertainties, including those described from time to time in Silicon Image's filings with the Securities and Exchange Commission (SEC) that could cause the actual results to differ materially from those anticipated by these forward- looking statements. In particular, that the MSVD-HP IP Core may not always provide an integration solution for all requirements, that use of the MSVD-HP IP Core may not result in quicker times to market, that other cost effective methods may exist and that consumers may not perceive the intended benefits. In addition, see the Risk Factors section of the most recent Form 10-K or Form 10-Q filed by Silicon Image with the SEC. Silicon Image assumes no obligation to update any forward-looking information contained in this press release.

FCMN Contact: nicole.bilodeau@ogilvypr.com

Source: Silicon Image, Inc.

CONTACT: Media, Nicole Bilodeau of Ogilvy Public Relations for Silicon
Image, Inc., +1-415-677-2708, or nicole.bilodeau@ogilvypr.com, or Investors,
David H. Allen, Director - Investor Relations, Silicon Image, Inc. +1-408-616-
4003, or david.allen@siliconimage.com

Web site: http://www.siliconimage.com/
http://www.ceroma-semiconductor.com/

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Profile: International Entertainment