Sarah Jessica Parker and Steve & Barry's Celebrate the Launch of BITTEN

Sarah Jessica Parker and Steve & Barry's Celebrate the Launch of BITTEN

Consumers Across America Given Once in a Lifetime Opportunity to "Get BITTEN" with Parker

PORT WASHINGTON, N.Y., May 29 /PRNewswire/ -- Actress and fashion icon Sarah Jessica Parker joined Steve & Barry's(R) to celebrate the launch of BITTEN(TM), the star's first-ever apparel line, last week in New York City. The star-studded launch party appropriately titled "Fashion Is Not A Luxury, It's A Right" attracted Adam Glassman of O The Oprah Magazine, Suze Yalof Schwartz of Glamour Magazine, Zac Posen, Narsciso Rodriguez, Jessica Seinfeld, Amy Sacco, Beth Ostrowsky, Robert Verdi, Kat Deluna, The Misshapes, Eric Hughes, Brian O'Halloran, Steve Shore and Barry Prevor, founders and Co-CEOs of Steve & Barry's. Images are currently available at www.wireimage.com and www.patrickmcmullan.com.

Beginning June 7th, the line will be sold exclusively at Steve & Barry's locations nationwide, with every item priced at $19.98 or less. The much anticipated consumer launch is accompanied by a chance to win a once in a lifetime opportunity to meet and shop with Sarah Jessica Parker. The nationwide promotion, "Take a Bite of the Big Apple! Get BITTEN with Sarah Jessica Parker," offers three lucky winners a trip for two to NYC for a private BITTEN shopping spree with Parker. To enter, customers are invited to log on to www.bittensjp.com, print out an entry form, and bring it to any participating Steve & Barry's location on June 7th between 7am and 11am local time. Only a limited number of forms will be available in stores during this time.

BITTEN reflects Parker's personal sense of style and taste, with her own wardrobe serving as the inspiration for the majority of the pieces. Parker, along with a team of designers, created a collection of high quality, affordable sportswear for women of all ages and sizes. By August (the unveiling of its fall line), the BITTEN Collection will offer approximately 500 apparel and accessories pieces in a full size range from XS-XXL in tops, 0-22 in bottoms, and 5-11 in shoes.

Parker hopes BITTEN will be greeted with the same enthusiasm and success as the Starbury(TM) line which was introduced last year by Steve & Barry's and NBA(R) star Stephon Marbury. Starbury is a collection of high quality, affordable sneakers and clothes -- including a $14.98 sneaker Marbury wears on-court for the NY Knicks(R) -- created to help eliminate the incredible pressure young men feel to spend top dollar on that merchandise. Parker says she was inspired to collaborate with Steve & Barry's in part because the mission of the Starbury Collection inspired her to do the same thing for women.

"Women should be able to wear great clothes and not lie in bed at night feeling guilty about how much money they've spent," said Parker. "Steve & Barry's has made me a believer: High quality, luxurious clothes do not need to cost as much as we've been led to think."

The name BITTEN was driven by Parker's reaction when she was first introduced to Steve & Barry's. Parker was blown away by the company's mission and "bitten by the Steve & Barry's bug" after walking into a Steve & Barry's store for the first time.

BITTEN will be merchandised in a store-within-store environment featuring specially designed fixtures, signage packages, and plasma monitors running segments of "The BITTEN Story," a documentary on Parker's life and her vision for the fashion line. More information about the BITTEN and Steve & Barry's brands is available online at www.bittensjp.com.

ABOUT STEVE & BARRY'S

New York-based Steve & Barry's(R) is a leading casual apparel retailer that offers high quality merchandise at astonishing low prices for men, women and children. Founded in 1985, the company operates nearly 200 anchor and junior anchor shopping center and mall-based locations throughout the U.S. The entire family can find incredible values on Steve & Barry's full lines of denim, t-shirts, cargos, jackets, footwear, shorts, sweatshirts, jerseys, hats, hoodies, chinos, tanks, polos and more. The launch of BITTEN(TM) is part of an aggressive growth strategy for Steve & Barry's in terms of brand strategy, footprint and product mix. Additional information and store locations can be found at www.steveandbarrys.com.

ABOUT SARAH JESSICA PARKER

An award-winning actress, Parker is best known to audiences as "Carrie Bradshaw," the writer-romantic from the hit HBO series, "Sex and the City." An actress since childhood, Parker has appeared in scores of films including "Honeymoon in Vegas," "Ed Wood," "LA Story," and "State and Main." Parker recently starred alongside Matthew McConaughey in the hit romantic comedy "Failure to Launch". Parker will soon be seen in "Smart People" with Dennis Quaid.

   Contact:   Jill Snowden/Nancy Cuocci                     Martin Higgins   Tracy Paul & Company                          Steve & Barry's   212.741.5459                                  516.267-7370   jill@tracypaul.com/nancy@tracypaul.com        mhiggins@steveandbarrys.com  

First Call Analyst:
FCMN Contact:

Source: Steve & Barry's

CONTACT: Jill Snowden, +1-212-741-5459, jill@tracypaul.com; or Nancy
Cuocci, +1-212-741-5459, nancy@tracypaul.com, both of Tracy Paul & Company,
both for Steve & Barry's; or Martin Higgins of Steve & Barry's,
+1-516-267-7370, mhiggins@steveandbarrys.com

Web site: http://www.steveandbarrys.com/
http://www.bittensjp.com/

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Profile: International Entertainment