American Idol Leaves Research Firm Idle

American Idol Leaves Research Firm Idle

OMAHA, Neb., May 4 /PRNewswire/ -- American Idol is making it difficult to get work done reports The MSR Group, a market research company conducting telephone studies across the United States. According to statistics gathered by the company, over the past two weeks Americans have been less likely to answer their phones on nights the popular television singing competition airs, particularly during the recent "Idol Gives Back" episode.

"Over the past two weeks, we have seen our interviewers' production levels go down significantly on American Idol nights. The rates have gone from 3.2 completed surveys per hour to about 2.5, a 22 percent decrease. The biggest drop occurred last week during the 'Idol Gives Back' episode where we saw a 41 percent decrease," said Dick Worick, President and CEO of The MSR Group. "Production rates have remained normal on all other days of the week and even for other times of the day."

The reduction in response levels has led the company to change its staffing patterns on "Idol" nights, ensuring its staff isn't left idle.

The MSR Group is a nationally recognized full-service market research company. It has been rated one of the world's top focus group facilities by an international survey of focus group moderators. In addition to providing unprecedented qualitative research, The MSR Group offers a wide range of quantitative methodologies, including the award winning APECS(TM) Performance Monitor, a proven system to measure customer satisfaction and advocacy. For more information, visit The MSR Group's website at www.theMSRgroup.com.

Source: The MSR Group

CONTACT: Laura O'Gara, Vice President, Marketing of The MSR Group,
+1-402-392-0755, logara@theMSRgroup.com

Web site: http://www.themsrgroup.com/

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Profile: International Entertainment