Siren Systems to Provide Next-Generation Search Capabilities to Ricall, Leading Source of Licensable Music for Creative Pros

Siren Systems to Provide Next-Generation Search Capabilities to Ricall, Leading Source of Licensable Music for Creative Pros

Soundflavor Search Engine to Offer Commercial Music Users Advanced Tools for Scouring Million Song Database

SAN FRANCISCO, Oct. 4 /PRNewswire/ -- Ricall Ltd., the world's leading music research and licensing network, has partnered with online music search and recommendations specialist, Siren Systems, Inc., to create the ultimate music search engine for professional music users.

Siren Systems' Soundflavor(TM) Engine, the most advanced song-level search, navigation, and recommendation product available today, will be integrated into Ricall's website, enabling its users-primarily creative professionals -- to easily search its library of millions of songs using the widest range of music search features in the industry, including advanced song search and filtering, and "sounds like" recommendations.

Ricall offers creative professionals access to a licensable database of over two million songs for use in advertising, television, movies, and video games. When incorporated, the Soundflavor Engine will allow these users to search and browse the music database in ways never before possible: by specific lyrical subjects, vocal types, musical qualities, instrumentation and more. The Soundflavor Engine can also filter songs by mood, activity, setting, and demographic, and recommend songs that are musically, lyrically, and culturally similar to songs specified by the user.

The new service will initially index one million songs from Ricall's catalog (including every US and UK hit since charts began, along with non- chart major and indie tracks, jazz, country, classical, comedy and film soundtracks).

Richard Corbett, managing director of Ricall, said: "Ricall's collaboration with Siren Systems is the first step in creating the 'Google of music search engines' for music professionals so they can quickly and easily find and license legitimate music content to match any mood or setting. It will make finding the right sound for every creative vision as easy as possible for our professional users."

Steve Skrzyniarz, CEO and co-founder of Siren Systems, said: "This deal makes tremendous sense for both Ricall and Siren Systems, and presents an exciting opportunity to create something that is truly revolutionary for the commercial music market. Users of this service will have an unprecedented level of search capabilities at their fingertips, powered by our Soundflavor Engine, accessing the world's largest online library of licensable music, provided by Ricall. In the coming months, Siren Systems will unveil new products to empower all consumers -- whether professional or not -- with our unmatched capabilities for finding songs based on attributes, sound, and appropriateness to personal taste."

About Ricall, Ltd.

Founded in 1998, Ricall operates the World's leading Music Research & Licensing Network. The website acts as a unique online marketplace between professional buyers and sellers of music, facilitating the licensing of upcoming and hit music for any business use. From brand sponsorship to ads, mobile phones to games, TV programmes to films, and website to in-store audio, ricall.com can help. Every day, worldwide, across multiple platforms, millions of people are listening to music licensed via ricall.com.

About Siren Systems, Inc.

Siren Systems' Soundflavor Engine is the world's most advanced song-level search, navigation, and recommendation technology for music. The Soundflavor Engine helps consumers and music professionals to discover, sample, and purchase music by recommending songs based on the musical, lyrical and cultural aspects of songs they like, or via specific search criteria. Soundflavor increases sales for download stores, helps subscription services to retain more customers, and enables community around music commerce through its industry-leading song, playlist, and people recommendation features. More information can be found at www.sirensystems.com, or visit the company's demo web site at www.soundflavor.com.

Source: Siren Systems, Inc.

CONTACT: Sarah Cowan of SutherlandGold, +1-866-262-7373, ext. 108, or sarah@sutherlandgold.com, for Siren Systems; or Sarah Owen of Pumpkin, +44-0-20-8693-0045, or sarah@pumpkin.uk.com, for Ricall

Web site: http://ricall.com/

Web site: http://www.soundflavor.com/

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