Playboy TV to Be First Channel Carried Via Poland's ASTER Internet Network

Playboy TV to Be First Channel Carried Via Poland's ASTER Internet Network

LOS ANGELES, October 25/PRNewswire/ -- ASTER, one of the largest providers of telecommunication services, has launched a pilot project in Warsaw and surrounding areas to deliver television via internet network. Playboy TV is the first channel made available by ASTER. ASTER is the first telecommunications operator in Poland to offer this innovative service.

This service allows ASTER subscribers to access a TV channel using a computer connected to the ASTER internet network. TV signal is transformed into IP transmission and then passed via internet network to all connected ASTER subscribers. It can then be seen through the internet browser using the RealPlayer application. This is the first time that the capabilities of IP Multicast technology have been applied in Poland. This technology allows for the optimum use of the existing infrastructure and ensures the maximum quality of a transmitted signal.

The program may be accessed via www.aster.pl. The service may be purchased through the Wilga Independent Administration System available on the ASTER website. Playboy TV may be accessed after logging onto the system with the use of the ASTER internet link and unique log-in and password.

Playboy TV's programming includes movie premieres, documentaries, series and reality shows. The channel will be available to monthly subscribers in Warsaw and surrounding areas for customers subscribing to the internet tiers TwojDom, TwojSwiat and TwojaFirma. Playboy TV will be transmitted daily from 9.00 p.m. to 5.30 a.m.

About ASTER:

The Company is owned by the ASTER Group which is comprised of ASTER Cracow and Zielona Gora Cable Television. ASTER is the first operator in Poland to offer digital cable television service.

ASTER advanced technologies and modern solutions offer customers services at the highest world level. To date, the Company has been focused on increasing access to the Internet, the development of digital cable television and the development of digital telephony. ASTER serves primarily individual customers as well as small to medium-sized enterprises.

ASTER Warsaw has been operating on the telecommunications market since 1994. It is the largest operator of cable television and broadband access to the Internet in the territory of Warsaw and surrounding areas, including Piaseczno and Wolomin. It provides its services to approximately 280,000 cable television subscribers, 33,000 digital television subscribers, 65,000 Internet users and almost 10,000 digital telephony customers.

More information is available at www.aster.pl.

About Playboy TV:

Playboy TV UK/Benelux Ltd operates Playboy TV, The Adult Channel, Spice Extreme and Climax3 which are among the most popular adult entertainment television networks in Europe. Available on Sky Digital, ntl and Telewest platforms in the UK, the channels are available as encrypted premium services on a monthly subscription and Pay Per Night basis. Playboy TV UK/Benelux Ltd is a subsidiary of Playboy TV International, offering top quality, sophisticated entertainment targeted to adults. Its programming consists of original Playboy-produced movies, specials, series and live events, as well as acquired programs and adult films from around the world.

Web site: http://www.aster.pl

Source: Playboy TV International

Joanna Pasynkiewicz, Vice President, Sales and Marketing Director of Aster City Cable Sp z. o. o., +48-22-411-50-83, GSM, +48-604-158-005; or Agnieszka Bajur, Partner, MCC, +48-22-448-41-43, GSM, +48-602-355-201, bajur@mcconsultants.pl, for Aster City Cable Sp z. o. o.; or Matt Kalinowski of Playboy TV, +1-323-276-4214, mkalinowski@playboy.com

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