What Do YOU Want to Ban?

What Do YOU Want to Ban?

Actress Hilarie Burton asks the question

NEW YORK, Sept. 15 /PRNewswire/ -- What is it that you want to ban? Insecurity? Fear? Stereotyping? The Ban(R) brand wants to know. This fall, they are reaching out to consumers to ask "What Do You Want to Ban?"

(Photo: http://www.newscom.com/cgi-bin/prnh/20050915/NYTH009 )

The Ban(R) brand is teaming up with Hilarie Burton, star of "One Tree Hill" and MTV VJ, to host an online contest that will act as an open forum for girls of all ages to express what they want to ban.

WHAT: Online contest featured on http://www.feelbanfresh.com/, hosted by Hilarie Burton and the Ban(R) brand. Consumers can log on and submit custom-made advertisements illustrating either what they would like to ban or what Hilarie Burton wants to ban. The Ban(R) brand will select nine lucky winners and feature their designs in the next national Ban(R) antiperspirant/deodorant advertising campaign to appear in national magazines. One grand prize winner will be handpicked by Hilarie Burton herself to spend an afternoon with Hilarie and be the focal point of the Ban(R) advertisement. To support the cause even further, the Ban(R) brand will make a donation to a charity aligned with what Hilarie chooses to ban. All submissions will be showcased on the Ban(R) website for all consumers to view and read.

WHEN: September 15, 2005 - November 15, 2005

WHERE: Log on to http://www.feelbanfresh.com/ for more details

Ban(R) antiperspirant/deodorant is available at select food, drug and mass merchant stores. Suggested retail price is $4.99 for Ban(R) Roll-On, 3.5oz and $2.69 for Ban(R) Invisible Solid, 2.6oz. For more information call, 1-866-226-3363 or visit http://www.feelbanfresh.com/.

Kao Brands Company is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. Kao Brands Company's portfolio includes Ban(R) antiperspirants; Jergens(R) and Curel(R) hand and body lotions; Biore(R) facial care; John Frieda(R), Frizz-Ease(R), Sheer Blonde(R), Brilliant Brunette(R), Radiant Red(R) and Beach Blonde(R) professional hair care. Founded in 1882, Kao Brands Company is a wholly owned subsidiary of Kao Corporation.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050915/NYTH009 AP Archive: http://photoarchive.ap.org/ AP PhotoExpress Network: PRN1 PRN Photo Desk, photodesk@prnewswire.com Source: Kao Brands

CONTACT: Gina Pallozzi, or Ellen Sherman, both of Tractenberg & Co., +1-212-929-7979, for Kao Brands

Web site: http://www.feelbanfresh.com/ http://www.kaobrands.com/

------- Profile: Ent