Soft Wave Media to Introduce RemnantRadio.com at The Electronic Retailers Association (ERA) Conference in Las Vegas

Soft Wave Media to Introduce RemnantRadio.com at The Electronic Retailers Association (ERA) Conference in Las Vegas

Real-Time Automated Marketplace Facilitates Dynamic Sales, Placement and Management of Unsold Radio Advertising for Broadcasters and Advertisers

IRVINGTON, N.Y., Sept. 15 /PRNewswire/ -- Soft Wave Media will showcase RemnantRadio.com at the Electronic Retailers Association (ERA) Conference at the Mirage Casino in Las Vegas, Nevada September 19-21st. RemnantRadio.com(TM) is an automated, web based platform serving the radio advertising industry, which maximizes the value of unsold advertising time for radio broadcasters while providing advertisers with a high-return, low cost alternative to traditional radio advertising. Interested parties are welcome to visit booth #1028 to learn more about the platform.

"There are over 15,000 FCC licensed radio stations in the US, and the top 10 stations in the top 10 markets sell out, on average, only 75% of the time," said Chuck Omphalius, President, Soft Wave Media. "The RemnantRadio platform provides broadcasters with a dynamic, real-time inventory management vehicle enabling them to capture meaningful profit against otherwise unused time. And advertisers reap great benefits by opportunistically purchasing time at deep discounts with flexibility and detailed reporting to deliver significant value and ROI. It's a win-win for all parties -- from broadcasters to advertisers, to third-party service providers. This marketplace represents a tremendous opportunity for the industry as a whole, and based on the growth we've already seen since launching earlier this year, RemnantRadio is positioned to change the way the radio advertising industry transacts business."

"Current broadcast media software tools do not meet the needs of the advertising community and media companies," said Josh Wexler, CEO, Soft Wave Media. "RemnantRadio's fully automated ad serving technology provides a revenue boost for radio stations and robust campaign management tools designed to maximize advertisers ROI."

Soft Wave Media's Management team includes radio industry experts from Infinity Broadcasting, and Disney/ABC Radio, as well as technology innovators who have built collaborative software for companies including Hugo Boss and Turner Broadcasting Systems.

Located in Irvington, NY, Soft Wave Media is a leading developer of web based, marketplace software for the broadcast media industry. For further information about Soft Wave Media or RemnantRadio.com, please visit http://www.remnantradio.com/. For specific inquiries, please contact Chuck Omphalius at 914.478.8380 extension 104 or via email at chuck@softwavemedia.com.

Source: Soft Wave Media

CONTACT: Chuck Omphalius, +1-914-478-8380 ext. 104, or chuck@softwavemedia.com

Web site: http://www.remnantradio.com/

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