Sweet Kisses(TM) ... XOXO, Jessica

Sweet Kisses(TM) ... XOXO, Jessica

--Creators of Dessert Beauty Jessica Simpson and Randi Shinder to Introduce Sweet Kisses, a New Signature Collection Available Exclusively at Wal-Mart in Fall 2005--

NEW YORK, Sept. 27 /PRNewswire/ -- The makers of Dessert Beauty, Jessica Simpson and Randi Shinder, will unveil Sweet Kisses, a new signature collection available exclusively at Wal-Mart in fall 2005. Delectable and irresistibly scented, this lusciously flavored beauty and body care collection captures megastar Jessica Simpson's sweet nature and unequivocal yummy factor. Designed for tweens, teens, and beauty queens who aspire to Jessica Simpson's multi-dimensional charisma, Sweet Kisses delivers exceptional beauty and body benefits plus delightful deliciousness, a la Jessica, from head to toe. Further demonstrating Dessert Beauty's leadership in the beauty industry, Wal- Mart is slated to introduce Sweet Kisses into at least 2,500 Wal-Mart stores across the country and the entire collection with be housed in one central prime location within each store.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050927/NYTU052 )

Quintessentially Jessica Simpson, the packaging features an image of the star in a cream-color dress as well as an imprint of her autograph on each product, making every piece a special and personalized treat. Following the incredibly successful launch of Dessert Beauty in April 2004 and Dessert Treats in February 2005, Sweet Kisses will include four of Jessica Simpson's favorite products which are part of her own daily beauty regimen: Deliciously Kissable Pure Flavored Fragrances, Deliciously Kissable Hair and Body Shimmer Mist, Deliciously Kissable Shimmer Body Frosting, and Deliciously Kissable Lip Fragrance Plumping Gloss. Each product will be available in three flavors: Vanilla Cupcake, Creme Brulee, and Strawberry Sorbet. In addition, Sweet Kisses will launch with an exclusive gift set, which will include a fragrance and body frosting and be available in two different flavors, Vanilla Cupcake and Strawberry Sorbet.

"Building on Dessert Beauty's unprecedented popularity and success, Jessica and I are thrilled to introduce Sweet Kisses in fall 2005 to Wal-Mart customers across the country," said Shinder, co-creator of Sweet Kisses. "Sweet Kisses captures Jessica's universally adored personality, style, and attitude as seen through the packaging, formulations, and flavors of each Sweet Kisses product."

"As you can see from the packaging, Sweet Kisses is very personal to me, and I can't wait to share it with Wal-Mart shoppers and fans across the country. Working with Randi on our beauty business has been such a fun and exciting experience," said Simpson, co-creator of Sweet Kisses. "We are continuing to introduce new products, brands, and flavors to consumers everywhere."

Beginning October 2005, Sweet Kisses will be available exclusively at Wal- Mart stores across the country. The collection will retail between US$8.00 and $20.00.

Deliciously Kissable Pure Flavored Fragrances

Decadent indulgences without the guilt! These flavored scents are tantalizing and evoke mouth-watering sweet delicacies and create an aura of pure pleasure. Available in the following flavors: Vanilla Cupcake, Creme Brulee, and Strawberry Shortcake.

Deliciously Kissable Hair and Body Shimmer Mist

A head-to-toe coat of glistening shine, this micro-fine mist illuminates skin and hair with an irresistibly lighter layer of yummy sweet shimmer. Available in the following flavors: Vanilla Cupcake, Creme Brulee, and Strawberry Shortcake.

Deliciously Kissable Shimmer Body Frosting

Lusciously rich body cream smoothes, soothes, and silkens every inch of skin while leaving behind a delicate glimmer of shine that tastes and smells as delicious as it looks. Available in the following flavors: Vanilla Cupcake, Creme Brulee, and Strawberry Shortcake.

Deliciously Kissable Lip Fragrance Plumping Gloss

Sheer delight, this beautifully translucent gloss plumps, softens, and shines for sweet, flavor-full, deliciously kissable lips. Available in the following flavors: Vanilla Cupcake, Creme Brulee, and Strawberry Shortcake.

Sweet Kisses Gift Set

Housed in a pretty, pre-packed pouch, this tantalizing trio of all three Sweet Kisses lip glosses is the perfect treat to sample and savor.

Flavor Descriptions:

Vanilla Cupcake: A luscious and buttery, fresh baked, vanilla cake flavored scent.

Creme Brulee: A mellow-smooth, sweet-cream and caramelized-sugar flavored scent.

Strawberry Sorbet: A juicy sweet, succulent, bursting-ripe-berry flavored scent.

Following the success of Clean Perfume in 2004, Randi Shinder partnered with multi-platinum recording artist Jessica Simpson to create a kissable, tasteable fragrance and body care collection, Dessert Beauty. Available at fine retailers nationwide, Dessert established a new category within the competitive cosmetic marketplace. Designed for women who love to look good, feel good and smell good, the extensive collection is sweet enough to actually taste. Additionally, in 2005, the brand introduced the fun and flirty kid sister of the prestige Dessert Beauty brand to the drugstore marketplace, Dessert Treats, a deliciously kissable fragrance and body care collection designed please everyone's sweet tooth and wallet. The playful line features delectable products in flavors that are reminiscent of one's favorite childhood memories. Dessert Treats redefined the marketplace by delivering the luxury concept of a beauty collection.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050927/NYTU052 AP Archive: http://photoarchive.ap.org/ AP PhotoExpress Network: PRN5 PRN Photo Desk, photodesk@prnewswire.com Source: Sweet Kisses

CONTACT: Meredith Cammaker, +1-212-253-4650, mcammaker@bncpr.com, or Jessica Milton, +1-212-253-4660, jmilton@bncpr.com, both for Sweet Kisses

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