Royal Caribbean, CBS Unveil Exclusive Onboard TV Programming

Royal Caribbean, CBS Unveil Exclusive Onboard TV Programming

'Out of Practice' Stars Henry Winkler, Stockard Channing Among Celebs To Attend Sept. 26 Premiere Party for 'CBS Eye on Royal Caribbean'

MIAMI, Sept. 26 /PRNewswire-FirstCall/ -- Royal Caribbean International and the CBS Television Network will unveil a new lineup of exclusive in- stateroom television programming on Sept. 26, hosting a star-studded premiere party onboard Monarch of the Seas at the Port of Los Angeles.

In true Hollywood style, premiere guests will walk the red carpet and mingle with CBS stars including Henry Winkler, Stockard Channing, Christopher Gorham and Ty Burrell of the new hit comedy "Out of Practice." The invitation- only event will be held from 1:30 p.m. to 3:30 p.m. in Boleros Latin Lounge onboard Monarch of the Seas.

Guests sailing on Royal Caribbean's 19 ships can now tune in to "CBS Eye on Royal Caribbean" on Channel 16 on RCtv in-stateroom television to view an assortment of programming from "America's Most Watched Network." This custom- produced, first-in-the-industry TV programming will be hosted by CBS personalities such as "Survivor's" Jeff Probst and CBS Sports' Jim Nantz. The hosts will lead viewers through a lineup highlighted by features from CBS News and CBS Sports; segments from "The Late, Late Show with Craig Ferguson"; full broadcasts of hit comedies such as "Two and a Half Men" and "The King of Queens"; special pieces, such as "Backstage on Broadway" and "Route 66" profiles of people and locales along the historic road; and entertainment coverage from "Entertainment Tonight" and "The Insider."

"Royal Caribbean has consistently led the way in bringing quality television programming to the high seas," said Liz Motley, the cruise line's TV programming specialist. "We were the first line to broadcast major athletic events, such as the NCAA Men's Basketball Championship, Wimbledon tennis championship and weekly collegiate football games. And, we were the first line to offer a standardized TV channel lineup with five dedicated foreign-language channels. Now, we're the first to partner with a major TV network, CBS."

"The partnership with Royal Caribbean allows us to showcase the best of America's Most Watched Network in a whole new fashion," said George Schweitzer, president of the CBS Marketing Group. "We hope guests will enjoy it as they cruise around the globe and then continue to watch CBS when they return home."

National advertising for "CBS Eye on Royal Caribbean" will be managed exclusively by High Seas Media. For information, contact Alan Pollak at (215) 325-0021 or visit http://www.highseasmedia.com/ .

Royal Caribbean International is a global cruise brand currently with 19 ships in service, two under construction and one on firm order. The line also offers unique land-tour vacations in Alaska, Canada and Europe through its cruisetour division. For additional information about the cruise line, please visit the company's web site at http://www.royalcaribbean.com/ or call 800-327-6700.

Source: Royal Caribbean International

CONTACT: Leslie Katz, Royal Caribbean International, +1-305-539-6574, or lkatz@rccl.com; or Beth Feldman, CBS, +1-212-975-3183, or bstoller-feldman@cbs.com; or Sarah Kissko, Weber Shandwick, +1-212-445-8377, or skissko@webershandwick.com

Web site: http://www.royalcaribbean.com/ http://www.highseasmedia.com/

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