PulverRadio Aligns With Rock Legends to Deliver Raw Rock Radio Sound Around the Globe

PulverRadio Aligns With Rock Legends to Deliver Raw Rock Radio Sound Around the Globe

MELVILLE, N.Y., Sept. 12 /PRNewswire/ -- Pulver.com Radio, Inc. today announced the formal launch of PulverRadio, the world's premier resource for Rock & Roll culture and music. PulverRadio mixes mainstream and independent rock music from the past 50 years in its 24/7 internet webcast, hosts micro- sites and playable, copyright-protected song samples for unsigned bands in its artist directory, allows users to build their own play lists of music and share them with friends, and provides location-based concert listing information for registered users. PulverRadio also features podcasts of unique, live in-studio performances by up-and-coming artists and encourages artists to contribute their own programming, often inviting them to host their own shows exploring their influences and interests in the rock genre.

Broadcast Legends Help Shape Innovative Programming and Outreach To Emerging Artists

PulverRadio has also aligned with two rock legends to bring a diversity of high-quality music to PulverRadio's listeners. Broadcast veterans Shadoe Stevens and David Marsden have signed on to deliver weekly shows reflecting their profound personal experiences in the music industry over the past few decades. Marsden and Stevens both worked independently to shape the sound of FM radio in the 1970s, 1980s and 1990s that led to the Modern Rock and Alternative Radio formats, bringing a diversity of music from all over the world to North American airwaves and introduced all of us to entire musical movements such as punk, new wave, alternative, grunge, and heavy metal.

Shadoe's "Rock The World" broadcast airs first every Monday at 3:00PM ET and repeats twice weekly, stirring together a mixed pot of globally-sourced Rock & Roll with current and past international breakout acts. David Marsden's "Spirit of Radio" draws threads of influence through rock's many sub-genres as he explores his own experiences through your ears, starting Tuesdays at 3:00PM ET.

Both programs complement PulverRadio's already thriving and diverse selection of head-strong rock music selected by Program Director Mikey McClenathan, who also hosts his own morning show on weekdays, "Mikey Likes It". An additional program, "k@Ff1EnE" blitzes the ears of late-night gamers and hackers after midnight from Thursdays to Sundays and is hosted by Guest Deejay Donni Khan. More hosted programming is coming online monthly.

PulverRadio Places Unsigned and Independent Talent on Equal Footing With Established Artists

"PulverRadio was created to address the disturbing lack of diversity and creativity in modern commercial radio," said Jeff Pulver, founder of PulverRadio. "We have set out to make ourselves unique in every aspect of what we do." Specifically, PulverRadio's emphasis on promoting unsigned and independent talent shoulder-to-shoulder with popular music creates opportunities for those artists to gain a following, and PulverRadio's Artist Directory and Discussion Forums make that even easier.

After successfully completing its Beta-testing and early development phase, PulverRadio already boasts more than 10,000 unique monthly listeners and is featuring more than 100 independent recording artists in its Artist Directory. PulverRadio webcasts its signal on its own globally load-balanced streaming network that distributes CD-quality AAC and MP3 streams via PulverRadio's easy-to-use web-based player or third-party players like iTunes and WinAmp. PulverRadio is also pursuing syndication deals with digital radio networks worldwide and will begin offering more pay-per-use services such as music downloads and CD purchases in 2006.

About Pulver.com Radio, Inc. and PulverRadio (http://www.pulverradio.com/ )

PulverRadio intends to become the world's premier destination for fans of Rock & Roll music, and was conceived and founded by serial entrepreneur Jeff Pulver with Chief Technical Officer Ian Andrew Bell. PulverRadio's "Raw Rock Radio" format is compelled by diversity, and introduces its listeners and site visitors to new music from all over the globe and across decades of great recording artists.

About Shadoe Stevens

Shadoe Stevens is best known as the first program director of cutting-edge KROQ-FM in Los Angeles, as the host of "American Top Forty" for six years from 1988-94, and as a recurring guest on and the voice of "Hollywood Squares". His early career in radio drew audience and critical acclaim from North Dakota to Boston to Los Angeles. He has also made numerous television and movie appearances (including roles on "The Larry Sanders Show", "The Kentucky Fried Movie", and even "Baywatch") and has starred in two network series on CBS.

More information is available at: http://www.pulverradio.com/about_bio_ss.php

About David Marsden

Starting in 1978 as Program Director, David Marsden became the driving force behind Toronto's CFNY-FM, which quickly garnered a huge influence over the Canadian music industry and arguably became the most influential commercial radio station in North America. In 1988 David left Toronto to found Coast 800 in Vancouver, and in the 1990s co-founded IceBerg Media, one of the Internet's first streaming media broadcasters. Marsden has been honored in the Rock & Roll Hall of Fame's radio wing since 1998 and is the subject of an entire chapter of Marshal McLuhan's book "Understanding Media".

More information is available at: http://www.pulverradio.com/about_bio_dm.php

Reader Contact Information: Pulver.com Radio, Inc., 115 Broadhollow Road, Suite 225; Melville, NY 11747; Tel: 631-961-8950, Fax: 631-293-3996, http://www.pulverradio.com/

"PulverRadio" and "Raw Rock Radio" are trademarks of Pulver.com Radio, Inc.

Media Contact: Alan Weinkrantz 210-820-3070 ext. 103 alan@weinkrantz.com

Web site: http://www.pulverradio.com http://www.pulverradio.com/about_bio_ss.php http://www.pulverradio.com/about_bio_dm.php

Source: Pulver.com Radio, Inc.

CONTACT: Alan Weinkrantz, +1-210-820-3070 ext. 103, or alan@weinkrantz.com , for Pulver.com Radio, Inc.

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