OpenTV Shows New Solutions for Advanced Digital Television, Participation Television and Advanced Advertising at IBC 2005

OpenTV Shows New Solutions for Advanced Digital Television, Participation Television and Advanced Advertising at IBC 2005

SAN FRANCISCO, Sept. 2 /PRNewswire-FirstCall/ -- OpenTV Corp. (NASDAQ:OPTV), a leading provider of enabling technology for advanced digital television services, will introduce and showcase at IBC 2005 a range of innovative new solutions designed to allow network operators, programmers and device manufactures to enable richer television. Featured products will include solutions for Advanced Digital Television, Participation Television and Advanced Advertising and will be demonstrated on Stand 1.421, Hall 1 from 9 - 13 September, at the RAI Centre in Amsterdam.

Advanced Digital Television: OpenTV will demonstrate the latest features of OpenTV Core, its leading set-top box middleware. OpenTV Core powers some of the largest and most advanced digital networks in the world, including UPC Broadband's recently accelerated deployment of digital television in The Netherlands. OpenTV will be demonstrating a range of new enhancements and extensions:

-- Personal Video Recording: Advanced features such as push/pull VOD, remote monitoring and remote event booking via mobile phone -- Home Networking: Broadcast and PVR content distributed around the home as well as PC-based content such as photos and music -- High Definition Television: The most advanced HD solutions for leading European networks including support for MPEG4/AVC -- IPTV: Scalable solutions for hybrid networks and telco TV -- Flash(R) Application Support: Applications and services developed using Macromedia authoring tools powered by Bluestreak Network Inc. -- Quadruple Play Services: Including instant service provisioning, TV caller ID, remote booking using mobile phone (SMS)

Participation Television: OpenTV will showcase its new offering OpenTV Participate(TM), an end-to-end participation television solution for the creation and real-time management of mass participation TV events synchronized with live or pre-recorded TV shows. OpenTV Participate enables programmers to offer viewers real time competitions, quizzes, auctions, voting, and games with viewer participation being enabled via a range of consumer devices such as landline telephone, mobile, PC and TV. OpenTV Participate also gives operators the opportunity to generate incremental revenues by building on the relationship with the viewer through industry leading CRM and marketing tools. The demonstration at IBC will be provided in partnership with Vizrt for live, 2D broadcast graphics, and with Opera Telecom for SMS and IVR communications. Show attendees will be able to compete for prizes themselves by participating via their mobile phone, in a pre-recorded TV show.

Advanced Advertising: OpenTV will demonstrate how its advanced advertising solutions help maximize an advertiser's ability to target and gather information on this targeted audience through interactivity, addressability, telescoping and measurement. Demonstrations will include:

-- SpotOn: OpenTV's addressable advertising solution -- Award-winning ads created by digital TV advertising agency Weapon 7 -- Innovative examples of how PVRs can actually support advertising including "speed bumps" and telescoping from disk

About OpenTV

OpenTV is one of the world's leading providers of technologies and services enabling the delivery of digital and interactive television. Deployed in over 57 million digital set-top-boxes in 96 countries, the company's software enables a wide array of functionality, including enhanced television, interactive shopping, interactive and addressable advertising, games and gaming, personal video recording, and a variety of consumer care and communication applications. For more information, please visit www.opentv.com.

Cautionary Language Regarding Forward-Looking Information

The foregoing information may contain "forward-looking statements" -- that is, statements that relate, in some way, to future events or that could possibly lead a reader to infer certain facts. There are many uncertainties associated with these statements, and we do not intend to suggest any inferences based simply on the information in this release. We discuss many risks associated with our business in documents we file with the Securities and Exchange Commission, which readers are urged to obtain and review. We do not undertake to update or revise any forward-looking statements.

Source: OpenTV Corp.

CONTACT: Marc McCarthy, +1-415-962-5111, or mmccarthy@opentv.com, or Barbara Cassidy, +1-415-962-5055, or bcassidy@opentv.com, both of OpenTV

Web site: http://www.opentv.com/

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