MTV Networks Names Colleen Fahey Rush Executive Vice President, Research

MTV Networks Names Colleen Fahey Rush Executive Vice President, Research

NEW YORK, Sept. 15 /PRNewswire/ -- MTV Networks today announced that Colleen Fahey Rush has been appointed Executive Vice President, Research. Her responsibilities will include providing oversight, guidance and counsel for MTV Networks Research at the divisional level and coordinating all cross-channel or cross-audience research initiatives. She will also continue to manage the Research teams at VH1 and CMT, responsibilities she previously held as Senior Vice President, Research.

Ms. Rush will report directly to Herb Scannell, MTV Networks Vice Chairman and Betsy Frank, Executive Vice President, Research and Planning for Viacom Cable Networks, Film and Publishing. Rush will represent Research on Judy McGrath's MTV Networks' Strategy Team and will work in close collaboration with Judy and the individual channel research leaders.

"Colleen's experience with brand development for MTV Networks, as well as her deep understanding of our changing media landscape, makes her the perfect candidate for leading and guiding our research organization.

She will play a critical role in our future by providing an unfiltered, global perspective on the audiences we want to reach, which has always been our hallmark. Her appointment reflects the continued importance of research at the heart of MTV Networks," said Judy McGrath, Chairman and CEO of MTV Networks.

"The heart of MTV Networks is our strong brands, all built on a deep knowledge of our consumers, the passionate relationships we forge with them and our ability to be in tune with the issues that they face. Under Colleen's leadership, we will continue to flourish and deepen our understanding of our viewers. I look forward to working with her," said Herb Scannell.

Betsy Frank said, "In the eight years I have worked with Colleen, I have been continually impressed by her technical expertise, her passion for her craft, and her inspiring vision and leadership. I look forward to continuing our partnership as she begins this exciting new phase of her career."

Colleen Fahey Rush previously served as Senior Vice President of Research for VH1 and CMT. In this position, Ms. Rush was responsible for creating and implementing a state-of-the-art research program for VH1, CMT, and the digital channels and websites associated with these brands. She oversees all facets of research spanning brand research, music research, polling, pilot testing, ratings analysis and advertising sales research.

Ms. Rush got her start in research as an intern at CBS. After graduating college, she returned to CBS and held a succession of positions in the O&O Division and the Network. She went on to be Director of Research at Spanish- language broadcaster Telemundo, and Associate Partner at ad agency J. Walter Thompson. Ms. Rush joined MTV Networks in 1996.

Colleen earned her Bachelor of Science from Cornell, and her MBA from New York University's Stern School of Business.

About MTV Networks:

MTV Networks, a unit of Viacom International Inc. (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 80 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: MTV Networks

CONTACT: Jeanine Smartt, MTV Networks, +1-212-846-7437

Web site: http://www.mtv.com/

NOTE TO EDITORS: Photo available upon request

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