Jamster! Statement Regarding ASA Adjudication Decision

Jamster! Statement Regarding ASA Adjudication Decision

LONDON, September 21/PRNewswire/ --

- Attributed to: Markus Berger-de León, chief operating officer

The following Jamster! statement was developed in response to the Advertising Standards Authority (ASA) Council's Adjudication, dated 21 September 2005, finding that specific Jamster! television advertisements appeal to children and should be restricted to broadcast only after 9 P.M.

"Jamster! appreciates the vital role that the ASA plays for consumers and the industry, but we believe the ASA's decision in this matter involving specific past Jamster! television advertisements, is flawed.

"In particular, the ASA fails to adequately consider the well-established fact that the overwhelming majority of Jamster!'s customers are above age 16 or the protective measures that Jamster! has exercised as part of its advertising, including a specific '16-and-over' callout button.

"For example, a recent independent study on Jamster! usage, conducted by ICM Research between 5-13 September 2005, found that of respondents that purchased content between June 2004 and August 2005, the mean age was 32. Those found to be under 16 accounted for only 1.6 percent of those polled and 0.4 percent of those who had enrolled in Jamster! in response to advertisements cited under the ASA adjudication were under the age of 16.

"Additional facts that speak to our protective advertising measures include:

- Not advertising in children or teenage-oriented print media

- Not advertising during or around children's programs

- Not creating or promoting content specifically targeted at those under 16 years of age

- Purchasing media and content, including the Crazy Frog character, that is targeted at the 16-34 age consumer group

"Importantly, the ASA's decision relates to old advertisements whose broadcast has been discontinued by Jamster!. Our current advertisements, which are not cited by the ASA decision, continue to represent Jamster!'s commitment to enhance customer awareness and understanding of Jamster! products and services.

"Jamster! intends to pursue all legal means to overturn the ASA's unjust and unfounded decision about its past advertisements.

"Jamster! is committed to being an industry leader and developing consumer-friendly best practices in the fast-growing mobile entertainment market. Jamster! will continue to work closely with industry stakeholders, including the Independent Committee for the Supervision of Standards of Telephone Information Services (ICSTIS), the Mobile Entertainment Forum (MEF), and mobile operators to create a consistent and satisfying customer experience and to meet the changing demands of this dynamic, evolving and expanding market."

About VeriSign and Jamster!

Jamster!, operating worldwide, is a wholly-owned subsidiary of VeriSign. Jamster! is a premier provider of mobile content and delivers a robust catalog of downloadable content including ring tones, popular music, graphics and games for carriers and consumers. VeriSign, Inc. (Nasdaq: VRSN), operates intelligent infrastructure services that enable and protect interactions across voice and data networks anytime, from anywhere on multiple devices. Additional news and information about the company is available at www.verisign.com

Trademarks

VeriSign, Jamster! and other trademarks, service marks and logos are registered or unregistered marks of VeriSign, Inc. and its subsidiaries in the United States and in foreign countries. Copyright (c) 2005 VeriSign, Inc. All rights reserved.

Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the risk that VeriSign and its affiliates may become subject to new or changing regulatory requirements; that the regulatory environment for emerging product offerings such as those offered by Jamster! and its competitors may impose new operating restrictions on such companies; and increased competition and pricing pressures in the industry generally. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2004 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.

Source: Jamster!

Media Contacts: United Kingdom, Robert Swift, +44-(0)7930-190-410; press@jamster.co.uk; PR-Agency: Simon Hill, Trimedia Communications, +44-(0)207-471-6826; simon.hill@trimediauk.com; United States: VeriSign Media Relations: Lori Sinsley, lsinsley@verisign.com, +1-650-426-4716 VeriSign Investor Relations: Tom McCallum, tmccallum@verisign.com, +1-650-426-3744

------- Profile: Ent