ICTV and Paradox Studios Sign a Joint Agreement to Deploy Multiplayer Games on HeadendWare Interactive TV Platform

ICTV and Paradox Studios Sign a Joint Agreement to Deploy Multiplayer Games on HeadendWare Interactive TV Platform

AMSTERDAM, Netherlands, Sept. 8 /PRNewswire/ -- ICTV(TM), creator of HeadendWare(R), the broadband industry's most powerful platform for the delivery and distribution of compelling interactive television content, and Paradox Studios, India's leading game development company, announced an agreement for the deployment of the Paradox portfolio on the HeadendWare platform.

Under the agreement, ICTV will bring the Paradox portfolio to the HeadendWare content lineup, which already comprises forty of the world's finest interactive content applications. ICTV will demonstrate Paradox's games, and an array of different applications, on the HeadendWare platform on its booth (hall 3, booth 218) at IBC 2005 Amsterdam in September.

"Paradox has a compelling array of Web-based interactive multiplayer games that can be deployed seamlessly on our platform," said Jeff Miller, president and CEO of ICTV. "Our ability to bring their content to any broadband provider, regardless of their set-top box, will enable our customers with yet another way to enhance the iTV lineups they provide to their subscribers."

"ICTV's HeadendWare(R) platform promises to redefine broadband gaming and provides the optimal link to support our portfolio of multiplayer games. We are excited to be associated with ICTV and believe that this platform is a powerful medium for the expansion of our distribution network," said Salil Bhargava, Chief Marketing Officer, Paradox Studios Limited.

About HeadendWare(R)

ICTV's HeadendWare platform enables network operators to deliver compelling interactive content and applications, including animation, high- fidelity audio and full-motion video, to any digital set-top box. Using headend-based processing power and the existing digital plant, HeadendWare removes set-top box and middleware constraints on the delivery of compelling interactive multimedia content and allows TV-friendly activity that cannot be matched by satellite competitors.

With HeadendWare application servers located anywhere on the operator's network or outsourced, an operator's entire digital subscriber base can interact with robust multimedia applications developed with standard PC, Web and Java tools using existing set-top boxes and remote controls. HeadendWare supports the latest versions of HTML, JavaScript, Java, Windows Media Player(R), Flash(R), RealPlayer(R) and QuickTime(R), enabling network operators to provide subscribers with a limitless array of content and applications.

About ICTV, Inc.(TM)

ICTV(TM) provides enabling infrastructure for the delivery of new television services to broadband subscribers. The company offers a solutions- oriented approach to new television services that combines the standards-based technology of ICTV's HeadendWare(R) platform with a portfolio of branded iTV applications that can be deployed today. The solution-based approach offers operators one of the highest returns on bandwidth and incremental capital of the iTV services available today.

Based in the heart of California's Silicon Valley, with its international offices in Surrey, United Kingdom, the company has been issued 23 patents and has numerous patents pending, ensuring protection of its unique and innovative television services solution. ICTV is a member of the Motorola Horizon and Scientific-Atlanta CreativEdge Developer's Programs. For more information, visit http://www.ictv.com/.

HeadendWare is a registered trademark and ICTV is a trademark of ICTV, Inc.

About Paradox Studios

At the forefront of gaming since 2001, Paradox Studios Limited has been spearheading the evolution of game design and development across an array of genres and platforms - single and multiplayer games for Wireless, PC, Web and allied platforms such as PDA and iTV. Funded by Reliance Infocomm, Paradox has created innovative and cutting-edge games that have been consistently entertaining gaming audiences worldwide.

Paradox Studios' state-of-the-art production studio at Mumbai employs a multi-disciplinary, cross-skilled team comprising 120+ game designers, concept artists, 2D and 3D graphic artists, modellers, programmers, project managers, game testers and writers. Their domain expertise, coupled with sound technical processes, is the driving force behind Paradox's groundbreaking gaming concepts. Paradox's games, coupled with stunning visual design and gameplay, have been widely appreciated by gaming audiences worldwide.

Visit: http://www.paradox-studios.com/.

Source: ICTV, Inc.

CONTACT: Jaci Hale, ICTV, +44 1483 813482, Jaci_hale@ictv.com

Web site: http://www.paradox-studios.com/

Web site: http://www.ictv.com/

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