Digital Projection International Secures Indian Cinema Contract for 500 Projectors

Digital Projection International Secures Indian Cinema Contract for 500 Projectors

Joint Venture Is Largest Digital Cinema Installation In Asia

MANCHESTER, England, Sept. 21 /PRNewswire/ -- Digital Projection International (DPI), an Emmy(R) Award-winning manufacturer of high-performance projection systems announced an agreement with UFO Moviez (part of the Valuable Media Group) for the sale and installation of 500, 3-Chip DLP projectors in India.

Located in Mumbai, India, Valuable Media is Asia's largest vertically integrated technology solutions company in the areas of media and gaming. UFO Moviez represents this group's first project in the Digital Cinema market. The third partner in this project is The Apollo Group, a leading Indian institution with a diversity of interests including both media and commodity exports. Additionally, The Apollo group is also India's leading gaming service provider.

UFO Moviez CEO and Executive Director Sanjay Gaikwad says, "We identified DPI after detailed research, trials and discussions. The unique selling point of DPI is their dedicated and unrivalled focus on DLP projection systems. Their projectors are highly evolved technically, rugged, designed for 24/7 and simply produce the best images that are ideally suited for the very discerning Indian market. It is our faith in Digital Cinema and the technology of our partners that enable us to take such an aggressive financial approach." Sixty-five Cinemas have already been converted in the first two months of the partnership.

DPI's International Sales and Marketing director, Nick Cottiss, says, "Over the last three years, we have been in discussion with many potential partners in India. UFO Moviez simply stood out with a high degree of experience and technical capability. They had been working on this project for some time and the structure of their thoughts, plans and business models led us to have faith and belief that this would be a success. We are very pleased with our Indian distributor, Image Engineering Ltd. to be chosen as the exclusive partner for this project."

Regarded as the largest cinema market in the world, the Indian film industry is leading the rest of the world in terms of the number of films produced and the number of tickets sold annually. The number of films certified for release in 2004 reached a record high of 934, yet India has only approximately 12,900 cinema screens.

With the theatre density at a meager 12.5 theatres per million people, India has the potential to absorb another 20,000 theaters in the short-term and it is exactly this gap that UFO Moviez and Digital Projection International intend to fulfill.

(TM)Digital Light Processing and DLP are registered trademarks of Texas Instruments.

Emmy(R) is a registered trademark of The Academy of Television Arts and Sciences.

About Digital Projection International

DPI manufactures and distributes an extensive line of ultra high- performance 3-chip and single-chip DLP(TM) projection systems. These projectors are the reference standard for demanding applications such as large-venue, live-event staging, fortune 5000, homeland security, education, medical and scientific research, command and control, digital cinema, commercial entertainment, worship and elite home cinema.

Source: Digital Projection International

CONTACT: Richard Hill, Marketing Communications Manager of Digital Projection International, +1-770-420-1350, or fax, +1-770-420-1360, or rhill@digitalprojection.com ; or Digital Projection Limited, Marketing Communications, +44 161 947 3300, or enquiries@digitalprojection.co.uk

Web site: http://www.digitalprojection.com/

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