Delivery Agent Sells $375,000 of Martha Stewart's Ponchos in 48-Hours

Delivery Agent Sells $375,000 of Martha Stewart's Ponchos in 48-Hours

The Biggest 'Seen-On' Commerce Campaign in Television History

SAN FRANCISCO, Sept. 16 /PRNewswire/ -- The now-famous poncho that Martha Stewart wore at her coming out a few months ago has once again become the center of attention, this time from the public, not the media.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050916/NYF067 )

"If there is anyone who completely understands the concept of integrated marketing, it's Martha Stewart," noted Gregory Mann, Executive Consultant for Martha Stewart Living Omnimedia, Inc. "We believe that the terrific reaction to Martha and the show, as demonstrated by these sales, has set us on the course to be able to offer our viewers the ability to connect with the lifestyle they admire without interfering with the content they want."

On the second episode of her "Martha" syndicated show, the poncho was once again worn by Martha, and the guests on her show, and offered for sale exclusively on http://marthastewart.com/. Delivery Agent, the leader in shopping enabled programming and measurement for television shows, movies, sports, and music videos, and the ecommerce enabler for the site, reports that in the first forty-eight hours of the poncho being available for sale, they had orders valued at over $375,000.

Mike Fitzsimmons, Delivery Agent CEO added, "The volume of sales that Martha Stewart has generated with these ponchos is unheard of in our business. She has set a new benchmark for Television Commerce. We are thrilled to be a part of setting the record for the biggest integrated commerce campaign in television history."

Profits from the sales will be used to benefit many women and families in need, as well as victims of Hurricane Katrina.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050916/NYF067 AP Archive: http://photoarchive.ap.org/ AP PhotoExpress Network: PRN3 PRN Photo Desk, photodesk@prnewswire.com Source: Delivery Agent

CONTACT: Stu Ginsburg of Fava Public Relations, +1-917-554-0724, stu@fava.org, for Delivery Agent

Web site: http://marthastewart.com/

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