Cesar Millan, Inc. Formed to Develop and Produce Branded Entertainment and Projects Featuring Famed 'Dog Whisperer' Cesar Millan

Cesar Millan, Inc. Formed to Develop and Produce Branded Entertainment and Projects Featuring Famed 'Dog Whisperer' Cesar Millan

National Geographic Channel's 'Dog Whisperer With Cesar Millan' Renewed for Season 2, Expanded to One Hour and Promoted to Primetime

LOS ANGELES, Sept. 28 /PRNewswire/ -- Cesar Millan, star of the popular National Geographic Channel (NGC) series "Dog Whisperer with Cesar Millan," has joined with his series producing partners, Burbank-based MPH Entertainment and Emery/Sumner Productions to form a new entity, Cesar Millan, Inc. (CMI), to develop projects and products that capitalize on Millan's dominant position in the world of training and rehabilitation programs for dogs. Illusion Millan is president of CMI.

Additionally, "Dog Whisperer," which debuted in September of 2004, has been renewed for a second season, expanded to one hour, and is moving to primetime beginning this winter.

"'The Dog Whisperer' has really resonated with our viewers, and we are excited to have Cesar and his 'clients' move to primetime beginning this winter," said John Ford, executive vice president of programming, NGC.

Millan recently signed with renowned "branding" agency Don Buchwald & Associates for representation in all areas of media and marketing.

Millan is nationally recognized for his highly effective methods and results in the training and rehabilitation of problem dogs for average citizens, urban Police Departments, and for numerous Hollywood celebrities and executives.

Last season, Millan received significant media attention for his work, including a segment on "The Oprah Winfrey Show" where ten million viewers watched him rehabilitate Oprah's troubled canine.

CMI PROJECTS -- NEW BOOK. Millan has co-written Cesar's Way with Emmy Award winning writer and MPH Entertainment partner Melissa Jo Peltier, for publisher Harmony/Crown Books, for sale April 2006.

-- INTERNATIONAL SYNDICATION. An agreement with Rive Gauche International to broker worldwide television sales of "Dog Whisperer with Cesar Millan," which launched in the U.K. in July on BSkyB and will launch in four other territories by the fall.

-- DVD. The production of a DVD entitled "People Training for Dogs," that features highlights from Cesar's popular live seminar series, which is produced by MPH Entertainment in association with Emery/Sumner Productions.

-- WEB COLUMN. CMI has formed an alliance with the popular website www.pets911.com. Millan will write a bi-weekly column for the site and will participate in webchats and other promotions.

Source: Cesar Millan, Inc.

CONTACT: Natasha Subova of MPH Entertainment/The Angellotti Company, +1-818-506-7887, for Cesar Millan, Inc. and National Geographic Channel; or Chris Albert of National Geographic Channel, +1-202-912-6526

------- Profile: Ent