Rentrak Releases Home Video Essentials 2004 Year-End Report on the U.S. Home Video Market

Rentrak Releases Home Video Essentials 2004 Year-End Report on the U.S. Home Video Market

Direct-to-Video Segment Up 1.7% Year-Over-Year

PORTLAND, Ore., July 5 /PRNewswire-FirstCall/ -- The latest findings from Rentrak Corporation's (NASDAQ:RENT) Home Video Essentials(TM) 2004 year-end report on the home video market, reveals that the direct-to-video segment experienced a 1.7% increase in consumer rental spending in 2004 from the prior year.

This extensive research report on the U.S. video rental and sell-thru economy reflects consumer spending and activity for the calendar year 2004 compared to 2003, and includes a comprehensive quarter-by-quarter analysis and commentary on the DVD and VHS segments.

Data for the study was derived from Rentrak's exclusive Home Video Essentials(TM) 2.0 tracking system, which measures consumer point-of-sale (POS) rental transactions from both brick-and-mortar and online video retailers.

The report contains more than 35 charts and graphs, and covers top renting movie, TV/cable and music titles, studio market shares, previously-viewed (PV) sales revenue and titles, direct-to-video spending, theatrical-to-video windows, box office equities, new release/catalogue ratios, among other areas.

For more information and to order a copy of Rentrak's Home Video Essentials(TM) 2005 Report on the U.S. Home Video Market, logon to: http://www.rentrak.com/hve_research.php

About Home Video Essentials(TM)

Home Video Essentials(TM) Industry Data Service, part of Rentrak's Entertainment Essentials(TM) suite of web-based information management and business intelligence products, is Rentrak's exclusive point-of-sale (POS) tracking system which measures weekly national consumer spending and title-level performance via rental transactions on over 40,000 DVD, VHS, and video game properties in both brick-and-mortar and online channels across North America.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is the developer of the Essentials(TM) suite of web-based information management and business intelligence products used by clients in the media, entertainment, retail and manufacturing industries. Vertical market editions of Essentials(TM) applications are customizable to the needs of each licensee, allowing marketers to collect, manage, analyze and make critical business decisions based on detailed, real-time point-of-sale and supply chain data. The Essentials(TM) suite of services offers competitive advantages to executives by providing timely and actionable insight into their own company's performance in tandem with valuable perspective against aggregated industry- wide data. For further information, please refer to Rentrak's corporate Web site at http://www.rentrak.com/ .

Contacts:

News Media Rogers & Cowan Sallie Olmsted/Susan Yin 310-854-8124/8145 solmsted/syin@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or solmsted@rogersandcowan.com, or Susan Yin, +1-310-854-8145, or syin@rogersandcowan.com, both of Rogers & Cowan, for Rentrak Corporation

Web site: http://www.rentrak.com/

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