Players Network's 'WORLD SERIES OF POKER(R) LIFESTYLE SHOW' Special Programming to Reach 100 Million Potential Viewers Worldwide

Players Network's 'WORLD SERIES OF POKER(R) LIFESTYLE SHOW' Special Programming to Reach 100 Million Potential Viewers Worldwide

Marty Corwin, Emmy-Award Winning Director to Direct the Broadcasts Vegas Media Group to Provide Production Services First-Ever Live Programming Begins Today

LAS VEGAS, July 6 /PRNewswire-FirstCall/ -- The world's leading media company focused on gaming lifestyle programming, Players Network (BULLETIN BOARD: PNTV) announced today that its lineup of special programs will be digitally broadcast from the Rio All-Suite Hotel & Casino and available On Demand to a worldwide audience of 100 million broadband and digital media viewing subscribers, beginning today, through July 9th. In addition, Emmy-award winning director Marty Corwin has been hired as Director of Original Programming for the company's productions during the "WORLD SERIES OF POKER(R) LIFESTYLE SHOW." Corwin joins Executive Producers Michael Berk and Mark Bradley who will oversee the company's programming from the Show, as announced last Friday. Vegas Media Group, under the leadership of Ed Winfield, will provide production services.

Using more than a dozen cameras and state-of-the-art technology to film this unprecedented poker lifestyle live event 6 hours a day four 4 days, Players Network's production is being scheduled like a movie shoot. Multiple camera crews with segment producers will capture the spontaneity of the intense poker environment, while additional cameras will film the scheduled programs taking place on the main stage each day. Among the scheduled programs, Players Network will film three episodes of "Doyle's Room" starring poker legend Doyle Brunson (who just won his tenth gold bracelet on July 1st) talking about poker, gambling and life with other poker legends and the next generation of young guns. Other talk shows will be hosted by sports and gambling experts Wayne Allyn Root, Larry Grossman, and poker author Nolan Dalla. Players Network is also producing the first "Poker Dealers Olympics," as well as round-table poker strategy sessions with the Pros, and a Tournament featuring ShuffleMaster's 3-Card Poker.

On Friday, July 8, Players Network will present "The Player" Awards Show bestowing awards in 10 Poker categories, including the Lifetime Achievement Award to Doyle Brunson. "The Player" glass awards have been designed by renowned Las Vegas sculptor Tony Milici.

"This is an incredible, first-time opportunity to bring the most famous poker players in the world -- and some of the legends of poker -- and their stories to a global audience," commented Michael Berk, President of Programming, Players Network and Co-Executive Producer of the broadcasts. "In four days, Players Network will provide a wide variety of programming that goes way beyond just poker "shows" now available on nearly a dozen networks."

Marty Corwin is a top-tier entertainment and sports television director and producer whose specials and PayPerView events have aired on Showtime, HBO, ESPN, ABC, NBC, CBS. He spent 10 years producing for World Championship Boxing, the NBA, NHL and Major League Baseball. As VP and Director of Television for Don King Productions, Mr. Corwin was responsible for 5 of the top 10 PayPerView events of all time including Tyson vs. Holyfield I and II.

The "On Demand" universe in the US alone includes 15 million Video On Demand households, 70 million cellphone/PCS subscribers and 30 million subscribers with broadband access in the United States, 120 million users worldwide. In the US, broadband is projected to double to 60 million by 2008. Broadband includes individuals with cable modems, DSL, T1 lines, wireless devices, satellite broadband, first mile fiber and powerline broadband.

About Players Network

Players Network is the leading gaming industry media company that produces television and video programming on gaming-centric entertainment, information and instruction via hotel casino private networks, home video and DVD distribution and, beginning July 6th, on its broadband network at www.playersnetwork.com. The company has a 10-year history of providing consumers with gaming content and businesses with strategic partner services in Las Vegas, Atlantic City, and the greater US gaming community.

Forward-looking statements in this report are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

Las Vegas Public Relations Inquiries: Mary Vail, OSG, maryvail@cox.net (702) 242-4495 and Holly Lobelson, Impress Communications, (702) 340-6262

Investor Information: David Kol, Players Network, (702) 895-8884

Source: Players Network

CONTACT: Mary Vail of OSG, +1-702-242-4495, maryvail@cox.net; or Holly Lobelson of Impress Communications, +1-702-340-6262, both for Players Network; or Investors, David Kol of Players Network, +1-702-895-8884

Web site: http://www.playersnetwork.com/

------- Profile: Ent