'Martha's Rules' by Martha Stewart to be Published by Rodale in October 2005

'Martha's Rules' by Martha Stewart to be Published by Rodale in October 2005

A Handbook for Success from One of the Greatest Entrepreneurs

NEW YORK, July 13 /PRNewswire-FirstCall/ -- Martha Stewart, the creator and founder of Martha Stewart Living Omnimedia (NYSE:MSO), will author "Martha's Rules," a business handbook which will outline how to identify one's own entrepreneurial voice and channel one's skills and passions into a successful business venture. The book, which will be published by Rodale in October 2005, was announced today by Susan Lyne, President and CEO of Martha Stewart Living Omnimedia, and Steve Murphy, President and CEO of Rodale.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050713/NYW123 )

"Martha's Rules" is not an autobiography; rather it is a handbook for developing a business from scratch, utilizing advice and expertise from the woman who built a billion dollar brand by turning a great idea into a well- organized, well-run, creative, and debt-free company, in just a few years.

Millions of consumers rely on Martha Stewart as their arbiter of style and taste and their guide to all aspects of everyday living -- from cooking and entertaining to decorating and home renovating, and much more. Martha's unique business sense and creative vision is the blueprint for MSLO's expansive multimedia portfolio that includes award-winning properties such as the Martha Stewart Living magazine and widely syndicated television show; Martha Stewart Weddings magazine, the Everyday Food magazine and the PBS television show; Martha Stewart Everyday mass-market merchandise sold at Kmart; and Martha Stewart Signature Furniture with Bernhardt.

"My goal with this book is to help people turn their passions into successful businesses, as I did myself through many of the things I learned over the years," said Martha Stewart. "While the advice I impart in the book was developed through my own experiences as an entrepreneur, many of the examples I provide can apply to anyone about to start or build or expand a venture, whether it is a business, a philanthropic endeavor, or a personal improvement program."

Rodale, one of the world's most trusted sources for health and lifestyle content and the largest independent bookseller in the U.S., each month reaches more than 30 million people in 42 countries through its category-leading media properties and integrated marketing solutions.

"We are thrilled to be working with Martha on the publication of 'Martha's Rules,'" said Steve Murphy. "Martha's unique criteria for excellence are proven winners. She has inspired millions to have success in the home and their own entrepreneurial endeavors. And now here, for the first time, she lays out her recipe for that success."

Tami Booth Corwin, president of Rodale's book division said, "Working with Martha Stewart on the publication of 'Martha's Rules' is a wonderful opportunity for us. This book exemplifies our mission to help people live their whole lives more fully -- in this case, to start their own business or to apply an entrepreneurial spirit to a job or venture. We plan a very exciting campaign to bring the book to the attention of booksellers and readers everywhere."

ABOUT MARTHA STEWART LIVING OMNIMEDIA

Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original "how-to" information, inspiring and engaging consumers with unique lifestyle content and high-quality products. MSLO is organized into four business segments: Publishing, Television, Merchandising, and Internet/Direct Commerce. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO.

ABOUT RODALE

As one of the world's most trusted sources for health-and-wellness content, Rodale Inc. http://www.rodale.com/ reaches more than 30 million people in 42 countries each month through its category-leading media properties and integrated marketing solutions. For more than 60 years, the privately held company has inspired and enabled people to improve their lives through its reporting of groundbreaking, science-based health-and wellness information. Rodale's magazines, including the worldwide brands Men's Health, Runner's World and Prevention, as well as Backpacker, Best Life, Bicycling, Mountain Bike, Organic Gardening and Organic Style, regularly garner honors for editorial, design and circulation performance and, as a whole, consistently outperform industry averages in both ad-page and ad-revenue growth.

Rodale is also the largest independent book publisher in America, with an expanding stable of international titles. Recent New York Times Bestsellers include the titles within The South Beach Diet and The Abs Diet franchises, as well as Pete Rose: My Prison Without Bars and Dr. Shapiro's Picture Perfect Weight Loss.

Special interest publications, including the company's newest title, Women's Health; a broad range of successful interactive media products, like http://www.absdiet.com/; and integrated marketing solutions, such as the custom-publishing partnership with Curves International, are among the assets that round out Rodale's portfolio of innovative, mission-based brands and properties.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050713/NYW123 AP Archive: http://photoarchive.ap.org/ AP PhotoExpress Network: PRN8 PRN Photo Desk, photodesk@prnewswire.com Source: Rodale, Inc.; Martha Stewart Living Omnimedia, Inc.

CONTACT: Robin Shallow, VP, Brand Communication & Public Relations of Rodale, +1-212-573-0474; Elizabeth Estroff, AVP, Corporate Communications of Martha Stewart Living Omnimedia, Inc., +1-212-827-8281; Allyn Magrino or Samantha Schabel, both of Susan Magrino Agency for Martha Stewart Living Omnimedia, +1-212-957-3005; Laura Hynes, of Rubenstein Associates for Rodale, +1-212-843-8095

Web site: http://www.rodale.com/ http://www.absdiet.com/

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