Blow'n Out of Stock!

Blow'n Out of Stock!

'Blow Out' Star and Celebrity Stylist Jonathan Antin's Hair Care Collection a Smash Hit on QVC

WEST CHESTER, Pa., July 22 /PRNewswire/ -- The July 15 QVC launch of Jonathan Antin's namesake hair care collection, JONATHAN|product(TM), was a blow out success with sellouts for all nine items presented during Antin's first one-hour QVC appearance. Demonstrating the resonance of Antin's mantra "simple hair and how to get there," customers ordered over 35,000 units of JONATHAN|product. This marks the most successful hair care launch in QVC's nineteen-year history.

Within seconds of the kickoff for the one-hour premiere show, QVC's customer service lines were abuzz with thousands of JONATHAN|product orders. On June 8, Antin previewed his new line on QVC with the broadcast debut of his signature styling aid, Dirt(R) Texturizing Paste. In less than 13 minutes of airtime, nearly 3,600 units were ordered and the initial inventory of approximately 4,150 units completely sold out shortly thereafter. Based on this success, QVC ordered additional units of the Dirt Texturizing Paste for sale through QVC.com. An extraordinary customer response was evident as JONATHAN|product became the number-one beauty search term on QVC.com during the week of July 4 and quantities were extremely limited going into Antin's next show on July 15. In total, more than 15,000 units of the Dirt Texturizing Paste have been ordered through both broadcast and website exposures.

"The response has been unbelievably exciting," said Antin. "It was a dream come true to appear on QVC and talk live with QVC's enthusiastic and product- savvy customers about how my product line can help them feel better by looking great."

During the July 15 broadcast, Antin also offered unique styling tips and demonstrated techniques cultivated during his twenty-plus-year career working with numerous celebrities and running two successful Los Angeles salons. Further generating interest for his QVC appearances, Antin's QVC endeavor is documented as part of season two of his popular reality show "Blow Out," which airs on Bravo.

"Jonathan clearly has a magnetic appeal and his talent speaks for itself. The JONATHAN|product line brings new innovation to the hair care market and provides the customer with clear-cut solutions for maintaining and styling a simple yet chic look," stated Allen Burke, director of beauty merchandising for QVC. "We're so happy to add JONATHAN|product to the mix of prestigious beauty brands that have become favorites with QVC's enthusiastic beauty customers."

JONATHAN|product is available through QVC at 800.345.1515 or http://www.qvc.com/.

About QVC

QVC, Inc., a $5.7 billion company, is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC reaches over 87 million homes in the United States. Other divisions/subsidiaries include QVC.com, Q Direct, Q Records and Video, QVC @, QVC Local, QVC ProductWorks. The QVC Studio Tour is located at the company's world headquarters in West Chester, Pa. QVC is a subsidiary of Liberty Media Corporation.

About JONATHAN|product(TM)

The four-tiered JONATHAN|product collection currently consists of 15 SKUs broken down into the categories of Shampoo, Condition, Create and Finish. Committed to the principles of veganism, the sulfate-free products avoid wheat, dairy and animal-derived ingredients while incorporating botanical and plant infused Essential Water(R). The line is being manufactured by C-Care, one of the most respected developers and suppliers of hair and overall body products.

Source: QVC, Inc.

CONTACT: Dana Waisberg, LaForce+Stevens, +1-212-242-9353, or Donielle McGrail, QVC, Inc., +1-484-701-2072

Web site: http://www.qvc.com/

------- Profile: Ent