Atari and Marc Ecko Announce Star-Studded Voice Talent for 'Marc Ecko's Getting Up: Contents Under Pressure'

Atari and Marc Ecko Announce Star-Studded Voice Talent for 'Marc Ecko's Getting Up: Contents Under Pressure'

Ensemble Cast of Actors, Actresses, Musicians and Graffiti Artists Lend Voice Talent to Video Game

NEW YORK, July 21 /PRNewswire-FirstCall/ -- Atari, Inc. (NASDAQ:ATAR) and Marc Ecko today announced an incredible lineup of Hollywood talent providing voices for the characters featured in the video game, Marc Ecko's Getting Up: Contents Under Pressure. Sean "P. Diddy" Combs, Rosario Dawson, Brittany Murphy, George Hamilton, Giovanni Ribisi, Adam West, Andy Dick, Charlie Murphy, The RZA, and Michael "M.C. Serch" Berrin will all add their voices to the first truly authentic video game based on urban culture and graffiti art. Hip-hop artist Talib Kweli who will voice Trane -- the game's lead character -- was announced earlier this year.

"Because the appeal of Marc Ecko's Getting Up: Contents Under Pressure transcends all preconceived demographics, it was important for us to work with talent that would best represent the eclectic mix of characters found in New Radius," said Marc Ecko, Executive Creative Director for Marc Ecko's Getting Up: Contents Under Pressure. "From the beginning, we set out to create a game that provides consumers with an unbelievable entertainment experience while opening a window into a sub-culture that has previously been ignored."

"Atari is committed to changing the way players interpret and interact with its games and Marc Ecko's Getting Up: Contents Under Pressure is an ideal example of that new direction," said Marc Metis, Senior Vice President of Marketing for Atari, Inc. "The inclusion of such a renowned mix of celebrity talent is one small element that not only enhances the story-telling aspect of the game, but underscores the commitment of both Atari and *ecko unltd. in providing a completely compelling and entertaining video game."

The following celebrities will lend their considerable voice talents to the game:

* Sean "P. Diddy" Combs -- a pop culture icon, composer, producer director and actor, P. Diddy lends his voice to DIP, a member of Trane's rival crew, Vandals of New Radius; * Rosario Dawson -- famous for her roles in Sin City and Men in Black II, she plays the voice of Tina, the girlfriend of Gabe, the leader of the Vandals of New Radius crew; * Brittany Murphy -- has appeared in 8 Mile and Little Black Book, she will voice the aggressive and ambitious television reporter, Karen Light; * George Hamilton -- known for his roles in The Godfather: Part III and Hollywood Ending, he will voice Mayor Sung, a cagey politician who's risen to the top slot in the city of New Radius; * Giovanni Ribisi -- featured in films such as Boiler Room, Sky Captain and the World of Tomorrow, and Cold Mountain, Ribisi will voice KRY1, a member of Trane's Still Free Crew; * Adam West -- the original Batman from the television series lends his voice to the Chief William Hunt character; * Andy Dick -- comedian who appeared in Zoolander and Old School, Dick plays the voice of Aunt Beth, a ruthless female boss of the Vandal Squad; * Charlie Murphy -- best known for his appearances on "Chappelle's Show," Murphy is the voice of White Mike, another member of Trane's Still Free Crew; * The RZA -- the founding member of hip-hop group Wu-Tang Clan now known for composing the music of films such as Kill Bill: Volume 1 and Kill Bill: Volume 2, he will voice the character Stake, leader of the Wrong-Way Assassins; * Michael "M.C. Serch" Berrin -- previously part of the hip-hop duo 3rd Bass and featured in the film Bamboozled, he will voice one of the main characters, Gabe, leader of the Vandals of New Radius crew.

A broad-based action-adventure game inspired by graffiti's historically rich and diverse culture, Marc Ecko's Getting Up: Contents Under Pressure is the culmination of seven years of story and character development by Marc Ecko, the visionary behind several of today's most respected youth lifestyle brands.

Developed by The Collective, Marc Ecko's Getting Up: Contents Under Pressure is slated to release this fall for the PlayStation(R)2 computer entertainment system, the Xbox(R) video game and entertainment system from Microsoft, Windows and mobile platform by Glu Mobile.

About The Collective

Founded in 1997 by industry veterans, The Collective, Inc. is a leading developer of interactive entertainment software and technology for all major console and computer platforms. In recent years, the Collective has created groundbreaking third-person action adventure games, including the critically acclaimed Indiana Jones and the Emperor's Tomb(TM), Buffy the Vampire Slayer(TM) and the soon-to-be-released, Star Wars Episode III: Revenge of the Sith(TM). In the process, the studio has developed the world-class Slayer(TM) engine technology and SlayEd(TM) tool suite. The Collective is based in Newport Beach, California, and can be found on the Internet at http://www.collectivestudios.com/.

About Marc Ecko Enterprises

The youngest member of the Council of Fashion Designers of America's board of directors, Marc Ecko is founder of *ecko unltd., the world famous rhino brand. In eleven years since its creation in 1993, the group of companies that comprise Marc Ecko Enterprises has grown to include: *ecko unltd.(R) men's and Eckored(R) women's apparel, as well as outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more.

Marc Ecko Enterprises also includes Marc Ecko "Cut & Sew" (a contemporary menswear line launched Fall 2004); G-Unit(R) clothing and accessories (a joint venture with multi-platinum musician, 50 Cent); Zoo York(R) (a line of action sports-inspired clothing and accessories); and Avirex(R) Sportswear Collection (a licensed mid-tier brand debuting Spring 2005). The Company also publishes Complex(R) magazine, a men's consumer magazine with a rate base of 325,000, and is developing Marc Ecko's Getting Up: Contents Under Pressure(TM), the first truly authentic video game based on urban culture and graffiti art debuting in the second half of 2005. *ecko unltd. products are available in over 5,000 stores domestically and in over 45 countries internationally, as well as through 34 of its own retail stores across the country. For additional information, please visit http://www.marceckoenterprises.com/.

About Atari

New York-based Atari, Inc. (NASDAQ:ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard- core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament 2004, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Dragon Ball Z(R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR- 0000052573), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com/.

ATARI, the ATARI logo, and classic Atari game titles and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

All other trademarks are the property of their respective owners.

Source: Atari, Inc.

CONTACT: Tara Bruno of HighWater Group, +1-212-338-0077 x302, tara@highwatergroup.com; or Clint Cantwell of Marc Ecko Enterprises, +1-917- 262-1110, clintc@ecko.com

Web site: http://www.atari.com/ http://www.marceckoenterprises.com/ http://www.collectivestudios.com/

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