Apple Kicks Off iTunes Music Store Countdown to Half a Billion Songs

Apple Kicks Off iTunes Music Store Countdown to Half a Billion Songs

Live 8 Performances Now Available on iTunes

CUPERTINO, Calif., July 5 /PRNewswire-FirstCall/ -- Apple(R) (NASDAQ:AAPL) today kicked off its countdown to half a billion songs sold on the iTunes(R) Music Store with an online song counter so music fans around the world can participate in the race to purchase and download the 500 millionth song. As part of the countdown, Apple is giving away an iPod(R) mini and an iTunes gift card for 50 songs to the iTunes customer who purchases the winning song at each 100,000 interval. The person who downloads the 500 millionth song will win the grand prize-10 iPods of their choice to share with family and friends, an iTunes gift card for 10,000 songs and an all-expenses paid trip for four to see Coldplay on their world tour.

Apple today also announced the availability of "Sgt. Pepper's Lonely Hearts Club Band" and "The Long and Winding Road" on the iTunes Music Store. Both songs were recorded live at this past weekend's Live 8 benefit concerts featuring U2 and Sir Paul McCartney. Proceeds from the sales of these one- time-only performances will benefit debt relief in Africa.

"As we prepare to cross this major milestone of half a billion songs, we want to thank our customers, the artists and the music labels who have helped make iTunes a global success," said Eddy Cue, Apple's vice president of applications. "iTunes continues to be the world's number one online music store featuring the world's best digital music including special performances such as the Live 8 concerts."

With Apple's legendary ease of use, pioneering features such as integrated Podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac(R) and PC users to legally discover, purchase and download music online. The iTunes Music Store features more than 1.5 million songs from the major music companies and over 1,000 independent record labels, 10,000 audiobooks, gift certificates and exclusive music not found anywhere else online.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award- winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

NOTE: Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes and iPod are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Source: Apple Computer, Inc.

CONTACT: Tom Neumayr, +1-408-974-1972, or tneumayr@apple.com, or Natalie Kerris, +1-408-974-6877, or nat@apple.com, both of Apple

Web site: http://www.apple.com/

NOTE TO EDITORS: For additional information visit Apple's PR website (www.apple.com/pr/), or call Apple's Media Helpline at 408-974-2042.

------- Profile: Ent