America's Sin City Hosts Columbia Pictures' Deuce Bigalow: European Gigolo

America's Sin City Hosts Columbia Pictures' Deuce Bigalow: European Gigolo

Palms Casino Resort & Maloof Productions Host August 6 Premiere of Rob Schneider Comedy

LAS VEGAS, July 22 /PRNewswire/ -- Las Vegas may not be as big a "Sin City" as Amsterdam, but the Palms Casino Resort and Maloof Productions will pay homage to the lustful Dutch capital by hosting the premiere of the Columbia Pictures' comedy Deuce Bigalow: European Gigolo starring Rob Schneider and Eddie Griffin -- which is set in Amsterdam.

The exclusive event takes place at Brenden Theatres at the Palms on Saturday, August 6. Deuce Bigalow: European Gigolo debuts nationwide on August 12.

Reprising his role from the 1999 hit Deuce Bigalow: Male Gigolo, Schneider's character is seduced back to his unlikely pleasure-for-pay profession, when his former pimp T.J. Hicks (Eddie Griffin) is implicated in the murders of Europe's greatest gigolos. Deuce must go back to work in order to clear his good friend's name. Along the way, he must compete against the powerful European Union of prosti-dudes and court another bevy of abnormal female clients including the beautiful Eva (Hanna Verboom), who suffers from acute obsessive-compulsive disorder.

"It's a pleasure to roll out the red carpet for Rob Schneider and Columbia Pictures," stated George Maloof, owner of the Palms Casino Resort, who will serve as host of the premiere. "The Palms Casino Resort is the perfect location for the premiere as it is the preferred Las Vegas destination of young Hollywood."

The exclusive event starts at 7:00 pm with the red carpet celebrity arrival, including stars Rob Schneider, Eddie Griffin and Hanna Verboom. Others attending will include the Maloof family, Johnny Brenden and the beautiful Palms Girls. At approximately 8:00 p.m. the film will premiere in Brenden Theatres. Following the screening, an exclusive after-party will begin at 10:00 p.m. The Palms will release a limited edition $5 DEUCE BIGALOW: EUROPEAN GIGOLO Commemorative Casino Chip beginning Friday, August 5th at 10:00 a.m.

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Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com/.

Maloof Productions, which encompasses motion picture, television and other divisions, is an entertainment development/production entity founded in April 2004. Based in Santa Monica, California, the company's television division, Maloof TV, is focused on reality, drama and comedy programming. Through an exclusive, first-look production agreement with MGM Television Entertainment, Maloof TV is currently developing a slate of projects, while the newly launched Maloof Motion Pictures is developing films with a variety of production partners. Maloof Productions is led by the Maloof family, whose diversified business portfolio spans banking, real estate, hospitality, beer distribution, gaming and sports -- from ownership of the Palms Hotel and Casino in Las Vegas to such athletic franchises and venues as the Sacramento Kings and Arco Arena. Visit the website at www.maloofproductions.com.

The Palms Casino Resort, heralded as one of Las Vegas' hippest resorts, offers guests a major destination get-away with a relaxing, affordable resort atmosphere. Owned by the Maloof family, the $265-million, 430-room property boasts a diverse mix of restaurants and bars and a 95,000-square-foot casino. This boutique resort also offers the Palms Spa and AMP salon, Brenden Theatres, a 14-theatre Cineplex and IMAX Theatre, Rain Las Vegas, ghostbar, Skin Pool Lounge, Hart and Huntington Tattoo Company and over 20,000 square-feet of meeting space. The resort is home to the Real World: Las Vegas and the Bravo Celebrity Poker Showdown. The Palms features the hottest specialty suites including the Playpens with a dancer pole, the Real World Suite as seen on MTV and NBA suites with extra-large furniture. E!, VH1, CSI and MTV feature the Palms on a regular basis and the Victoria's Secret Angels made the Palms a featured destination during their "Angels Across America" tour. The Palms Casino Resort is located just west of the Las Vegas Strip and I-15 on Flamingo Road. For room reservation information, call toll free at (866) PALMS-RES, (866) 725-6773, or visit www.palms.com. For groups of 10 rooms or more, contact the Sales Department at (866) PALMS-MTG or (866) 725-6768.

Source: Palms Casino Resort

CONTACT: Vanessa Thill, Public Relations Manager of Palms Casino Resort, +1-702-942-6843, vanessa.thill@palms.com; or Natalie Johnson, +1-310-244-3236, or Jason Geffen, +1-310-244-7846, both of Columbia Pictures

Web site: http://www.palms.com/ /Web site: http://www.maloofproductions.com/ /Web site: http://www.sonypictures.com/

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