Univision and Nielsen Media Research Sign New Contract for Local Ratings Services
Univision and Nielsen Media Research Sign New Contract for Local Ratings Services
Includes Local People Meter Service in New York, Chicago, Los Angeles, San Francisco and Dallas
NEW YORK, June 8 /PRNewswire-FirstCall/ -- Univision Communications Inc. (NYSE:UVN), the leading Spanish-language media company in the United States, and Nielsen Media Research today announced they have agreed to a new contract that will provide comprehensive ratings for Univision's local television stations.
Under the terms of the new contract, Nielsen will provide local ratings for the 34 Univision and TeleFutura owned-and-operated local stations through its Nielsen Station Index (NSI) and Nielsen Hispanic Station Index (NHSI) services, which includes Local People Meter service in New York, Chicago, Los Angeles San Francisco and Dallas.
Ceril Shagrin, Univision's Senior Vice President of Corporate Research, said: "As the number one Spanish-language media company, it is vital that Univision is able to accurately assess its growing Hispanic television audiences. We have been diligently working with Nielsen on a variety of initiatives over the last several months, and are encouraged by the commitments it has made towards sample improvement."
Susan Whiting, Nielsen's President and CEO said: "Univision is one of Nielsen's largest clients and we are delighted at this extended relationship. As American audiences grow increasingly diverse, the number of Hispanic viewers in the nation is increasing and therefore a more important part of the television audience. As a consequence of this trend, Nielsen continues to invest significant resources in improving the accuracy of our estimates, ensuring that Latino and all other ethnic audiences are fairly represented in our TV ratings."
Nielsen and Univision have worked together for more than a decade to find more effective ways to measure the Hispanic television audience. In 1989, Univision was a charter subscriber to Nielsen's first Local People Meter service launched in Los Angeles to specifically measure Hispanic television viewing. This was a pilot effort for what eventually became Nielsen's National Hispanic Television Index, which was launched nationwide in 1992, and remains the only service of its kind.
More recently, Nielsen Media Research has been in the process of implementing the largest-ever expansion among Hispanic households as part of a four-year program to double the size of its national sample. During this time, Nielsen also has been launching Local People Meter services in 10 major television markets. The larger sample sizes in these LPM markets and the increased reliability of People Meter technology ensure greater accuracy for all ethnic and language groups.
About Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general- interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Univision Television Group, which owns and operates 27 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 33 TeleFutura Network television stations; Galavision, the country's leading Spanish-language cable network; Univision Radio, the leading Spanish- language radio group which owns and/or operates 66 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com/ . Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non- voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit http://www.univision.net/ .
About Nielsen Media Research
Nielsen Media Research is the world's leading provider of television audience measurement and advertising information services. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 markets.
Nielsen Media Research is part of VNU Media Measurement & Information, a global leader in information services for the media and entertainment industries. The group serves the information and marketing needs of television and radio broadcasters, advertisers, agencies, media planners, music companies, publishers, motion-picture studios, distributors and exhibitors, and the Internet industry. VNU is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media measurement and information (Nielsen Media Research) and business information (Billboard, The Hollywood Reporter, Computing, Intermediair). VNU is active in more than 100 countries, with headquarters in Haarlem, the Netherlands and New York, USA. The company employs 38,000 people. Total revenues amounted to EUR 3.8 billion in 2004. VNU is listed on the Euronext Amsterdam stock exchange. For more information, please visit the VNU website at http://www.vnu.com/
CONTACTS: Stephanie Pillersdorf/Brooke Morganstein Karen Gyimesi Citigate Sard Verbinnen Nielsen Media Research 212-687-8080 646-654-8358
Source: Univision Communications Inc.; Nielsen Media Research
CONTACT: Stephanie Pillersdorf or Brooke Morganstein of Citigate Sard Verbinnen, +1-212-687-8080, for Univision Communications Inc.; Karen Gyimesi of Nielsen Media Research, +1-646-654-8358
Web site: http://www.univision.net/ http://www.vnu.com/
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