'Hum Recordings' Puts the Band Back in Brand With Carl's Jr. Follow-Up Project

'Hum Recordings' Puts the Band Back in Brand With Carl's Jr. Follow-Up Project

SANTA MONICA, Calif., June 8 /PRNewswire/ -- Fresh on the heels of the controversy surrounding Carl's Jr.'s latest television ad featuring a soaped-up scantily-clad Paris Hilton, Santa Monica-based independent record label HUM Recordings, a subdivision of HUM Music, today announced plans to release a full-length version of the accompanying song: a punked up Modern Rock version of Cole Porter's classic "I Love Paris."

The new version of the song, arranged by HUM's Rob Lopez and sung by Eleni Mandell, has been generating major buzz on Paris-related websites, chat rooms, and fan bases throughout the country since the ad began airing last week. The public response has been so overwhelming that the song has taken on a life of it's own, prompting HUM Recordings to draft plans for an immediate commercial release. Commented HUM Creative Director and Owner Jeff Koz, "This is an exciting opportunity to ignite HUM Recordings with a song that already has national airtime, public awareness and demand. There's already crossover by directors between music videos and commercials -- this is a chance for music to cross over as well. As a record label that works every day with advertising agencies on music for their commercials, HUM is uniquely positioned to help both major and developing artists with opportunities to get exposure that they would not normally have access to. It's the logical next step in the evolution of music used in commercials."

The debut of the "I Love Paris ... " full-length single is the second commercially available release by HUM Recordings -- coming on the heels of their critically acclaimed Golden Slumbers compilation project featuring industry greats such as: Smokey Robinson, Phil Collins, Dave Matthews, and Michael McDonald to name a few. Prior to these releases, HUM has had repeated success with their branding strategy of offering clients full-length versions of their distinctive commercial music as a value-added source of promotion, working with such distinguished companies as Toyota, MSN, Pepsi, and iTunes.

About HUM (www.humit.com)

HUM Music offers the most diverse set of services in the branding business. Their multi-talented staff delivers music research and licensing, original music by resident composers or music industry artists, sound design, sonic identification, and music branding. HUM is a creative sound and music force that is and has been changing the way brands and sounds make harmonies (and commercials) together. HUM, the Santa Monica, Ca. based idea factory, has been using their outside the spot approach to find their way into televisions, homes, and heads for quite some time and more than high-powered agencies are beginning to take notice ... global power brands such as Honda, Pepsi, Anheuser Busch, HP, and BMW have all chosen to forgo the buzz for the HUM.

Source: HUM Recordings

CONTACT: Jed Wallace of MPH PR, +1-310-234-3200, jwallace@mphpr.com, for HUM Recordings

Web site: http://www.humit.com/

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