TTE Corporation Joins PanelLink Cinema Partners Program

TTE Corporation Joins PanelLink Cinema Partners Program

QINGDAO, China, June 30 /PRNewswire-FirstCall/ -- PanelLink Cinema, LLC, a wholly owned subsidiary of Silicon Image, Inc. (NASDAQ:SIMG), a leader in multi-gigabit semiconductor solutions for the secure transmission and storage of rich digital media, today announced TTE Corporation (TTE), one of the world's largest TV manufacturers and a joint venture of TCL and Thomson, has joined its Hollywood-supported PanelLink Cinema (PLC) Partners Program. PanelLink Cinema, LLC will be promoting the PLC Partners Program in conjunction with the High-Definition Multimedia Interface(TM) (HDMI(TM)) to Chinese consumer electronics (CE) manufacturers at a technical seminar being held today in Qingdao.

The PLC Partners Program provides consumers with a simple means of identifying High-Definition Televisions (HDTVs) and other CE devices capable of receiving and playing the most valuable digital content. Consumers making home theater purchases can now be confident that HDMI systems bearing the PLC Partners logo have been tested for High-bandwidth Digital Content Protection (HDCP) functionality and content readiness-meaning they are interoperable and ready to receive and play premium digital content.

"We are pleased to have TTE, one of the world's largest TV manufacturers as well as a leading Chinese consumer electronics company, join PLC Partners," stated Brett Gaines, president of PanelLink Cinema, LLC, the administrator of the PLC Partners Program. "PLC Partners is chartered with enabling the flow of premium digital content. Consumers want to know that their CE devices -- regardless of brand -- are Content Ready and will interoperate so they can receive and view premium digital content, and the PLC Partners Program provides this functionality."

Gary Hubbard, GM, worldwide product planning at TTE, noted, "With our products being sold under key brands -- RCA in North America, TCL in Asia, Thomson in Europe and OEM brands around the world -- interoperability is of particular importance to TTE, both on a global scale and in the regional markets we serve. TTE is in a unique position to benefit from PanelLink Cinema Partners, which will enable us to provide our customers around the world the assurance that TTE products with HDMI will interoperate not only with other TTE products, but also with HDMI products from other consumer electronics manufacturers."

The PLC Partners Program is open to manufacturers of CE devices implementing HDMI/HDCP, including HDTVs, DTVs, Set-Top Boxes (STBs), DVD players, A/V Receivers, semiconductors and cables. Besides TTE, members include CE manufacturers Hitachi, LG Electronics, Mitsubishi Digital Electronics, Samsung Electronics, Sanyo Electric Co. LTD and Sony. The program also has broad industry support from content providers The Walt Disney Co., Fox, Universal and Warner Bros.

Major motion picture studios support HDMI/HDCP for the rendering of their premium digital content. While the HDMI specification supports HDCP, HDCP is not a requirement and is not currently tested by HDMI Authorized Testing Centers (ATCs) as part of the HDMI Compliance Test Specification. The PLC Partners Program addresses this critical need by testing HDCP functionality and interoperability between HDMI/HDCP devices from different manufacturers.

The PLC Partners Program consists of testing, branding and education components to promote content compatibility between devices. Testing encompasses HDCP functionality in conjunction with HDMI, as well as interoperability between HDMI/HDCP devices from different manufacturers. The PanelLink Cinema Interoperability Test Specification (ITS) is available at www.panellinkcinema.com. Products that have demonstrated adherence to the PanelLink Cinema ITS and passed testing by the PLC Test Center are identified with the PLC Partners logo, enabling consumers to make CE equipment purchases with the confidence that they will be able to receive and play the latest digital content. The PLC Partners Program is also educating retail channels on the importance of content readiness and how to identify content-ready devices.

CE manufacturers interested in joining the PLC Partners Program and submitting products for testing should visit www.panellinkcinema.com.

About TTE Corporation

TTE Corporation, a joint venture between TCL and Thomson, is a leading global television enterprise. Established in July 2004, TTE specializes in the R&D, manufacturing, and sales and marketing of television products. TTE offers a complete range of television products -- from budget to premium, from basic features to high-end innovation, from analog to digital technology. TTE employs a highly-skilled workforce of around 30,000 personnel in five profit centers, four R&D centers and ten manufacturing plants around the world.

About PanelLink Cinema, LLC

PanelLink Cinema, LLC, a wholly owned subsidiary of Silicon Image, Inc. based in Sunnyvale, CA, is administrator of the PanelLink Cinema Partners Program. The PanelLink Cinema (PLC) Partners Program is comprised of leading consumer electronics (CE) manufacturers and technology providers, all focused on delivering Content Ready products to their customers. Through this cooperative effort, consumers making home theater purchases are assured that systems bearing the PLC Partners Content Ready logo have been tested for High-bandwidth Digital Content Protection (HDCP) functionality in conjunction with HDMI-ensuring they are interoperable and ready to receive and play premium digital content regardless of manufacturer. For more information on PanelLink Cinema, visit www.panellinkcinema.com.

About Silicon Image

Headquartered in Sunnyvale, Calif., Silicon Image, Inc. designs, develops and markets multi-gigabit semiconductor and system solutions for a variety of communications applications demanding high-bandwidth capability. With its proprietary Multi-layer Serial Link (MSL(TM)) architecture, Silicon Image is well positioned for leadership in multiple mass markets including PCs, consumer electronics and storage. Currently, Silicon Image leads the global PC/display arena with its innovative digital interconnect technology, and has emerged as a leading player in the consumer electronics and storage markets -- offering robust, high-bandwidth semiconductors. For more information on Silicon Image, visit www.siliconimage.com.

Forward-looking Statements

This news release contains forward-looking information within the meaning of federal securities regulations. These forward-looking statements include statements related to the interoperability of products tested pursuant to the PLC Partners Program and the availability of premium digital content for such products. These forward-looking statements involve risks and uncertainties, including those described from time to time in Silicon Image's filings with the Securities and Exchange Commission (SEC), that could cause the actual results to differ materially from those anticipated by these forward-looking statements. In particular, the interoperability of products tested pursuant to the PLC Partners Program and the availability of premium digital content for such products may differ materially from what is currently anticipated. Also see "Management's Discussion and Analysis of Financial Condition and Results of Operations-Factors Affecting Future Results" in the most recent Annual Report, Form 10-K or 10-Q filed by Silicon Image with the SEC. Silicon Image assumes no obligation to update this forward-looking information.

NOTE: Silicon Image, PanelLink, PanelLink Cinema, PLC, PLC Content Ready, MSL, www.panellinkcinema.com and www.siliconimage.com are trademarks, registered trademarks or service marks of Silicon Image, Inc. in the United States and other countries.

Source: PanelLink Cinema, LLC

CONTACT: Sheryl M. Gulizia, Manager, Public Relations, of Silicon Image, Inc., +1-408-616-1553, or sgulizia@siliconimage.com

Web site: http://www.panellinkcinema.com/

Web site: http://www.siliconimage.com/

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