Wurld Media Adds VP of Channel Development

Wurld Media Adds VP of Channel Development

- In wake of Grokster ruling, Wurld Media adds to management team -

SARATOGA SPRINGS, N.Y., June 30 /PRNewswire/ -- Wurld Media, the developer of the first grid-based, peer-to-peer (P2P) network that enables consumers to share digital content legally, safely, and securely, announced today that the company has hired Casey Hughes, a 27-year industry veteran and recognized leader in the development of technology sales channels of distribution. Hughes will serve in the newly created position of vice president of Channel Development. Previously, Hughes held consulting roles at Wurld Media and was instrumental in the development of Peer Impact(TM)'s online community and sales channel strategies.

As vice president of Channel Development, Hughes will be responsible for all reseller sales channels for Wurld Media's P2P service, Peer Impact(TM), including retail, e-tail and value-added partners. Prior to joining Wurld Media, Hughes held senior level positions at Gartner Vision Events, smalloffice.com, Durand Communications, Merisel, Kenfil Distribution, Tandon Computer Corporation and Kaypro Computers. For the past three years, Hughes' consulting practice, Kmunity, has advised clients on distribution channel development and management, organizational development and community technology implementations.

Launched in the first quarter of 2005, Peer Impact(TM) is completing its beta testing phase and is scheduled to go live later this month. Late last year, Wurld Media became the first P2P service to sign agreements with all four major record labels enabling Wurld to legally distribute licensed content via Peer Impact(TM)'s P2P network. In the coming months, numerous other digital content providers will be added spanning music, video games, e-Books, and software.

Wurld Media's chief executive officer, Gregory Kerber, noted that "adding Casey to the Wurld Media executive team could not have come at a better time given last week's Supreme Court ruling that P2Ps can be liable for content piracy."

"Now that the Supreme Court has thrown a major roadblock in the way of illegal P2P file sharing, companies like Wurld Media that were ahead of the curve in developing the content and securing the agreements with the record labels, and other digital media providers, are positioned to fill the void and provide consumers with a legal alternative to sharing any type of digital content. Our challenge now is to make sure consumers know about Peer Impact(TM) and its position in their overall "digital-media experience". That's where Casey is going to play a critical role. We are both fortunate and proud to have him on the Wurld team."

"Peer Impact(TM) is an awesome technology and I am thrilled to have the opportunity to get the message through the reseller channels that there is now a legal, safe, and secure way to share digital content across any network," said Hughes. "Working with Wurld Media over the past two years to get Peer Impacttm up and running has been an amazing experience and I am looking forward to being a full-time member of the team that takes the company to the next level."

About Wurld Media

Founded in September of 1999, Wurld Media Inc. is a privately held company based in Saratoga Springs, New York. In the first quarter of 2005, Wurld Media launched Peer Impact(TM), the first legal peer-to-peer (P2P) network that implements technology to ensure that content owners and proprietary rights holders are paid for content shared over its P2P network. Wurld Media has signed agreements with all four major record labels and is currently working to license the catalogs of independent music distributors, as well as games, motion pictures and audio books. Peer Impact(TM) is unique in that it offers users cash back for sharing approved content over the network essentially acting as "paid redistributors" of legal content where they can earn money toward future purchases of digital content through the network. For more information, please visit http://www.wurldmedia.com/ or http://www.peerimpact.com/.

Source: Wurld Media

CONTACT: Robin Buckley, +1-703-533-9805, robin@buckleykaldenbach.com for Wurld Media

Web site: http://www.wurldmedia.com/ http://www.peerimpact.com/

------- Profile: Ent