Samsung Electronics Selects Soundstage for Advertising and Marketing Partnership

Samsung Electronics Selects Soundstage for Advertising and Marketing Partnership

Soundstage's Third Season Promoted

SAINT CHARLES, Ill., June 27 /PRNewswire/ -- Soundstage, the critically acclaimed PBS series showcasing concert performances by many of today's superstar artists, today announced an advertising and marketing partnership with Samsung Electronics, a leading global provider of consumer electronics.

Samsung Electronics will increase Soundstage's viewership by utilizing massive internet advertising and retail tie-ins and by leveraging various products including high-definition TV's and MP3 and DVD players.

Soundstage's third season will premiere on Public Broadcasting System (PBS), Thursday, June 30th at 10:00 p.m. Eastern (check local listings). Michael McDonald will perform a tribute to Motown with special guests, Toni Braxton, India.Arie, Take 6 and Billy Preston.

"In a continuous effort to align our growing brand with the broadcast and music industries we are proud to partner with Soundstage because of their dynamic hour-long commercial-free format which is extremely appealing to over 270 million PBS viewers," stated Peter Weedfald, Senior Vice President, Sales and Marketing, Consumer Electronics & North American Corporate Marketing, Samsung Electronics America, Inc.

"The vast exposure of our innovative consumer electronics products during the ongoing series will include our high-definition televisions. We are thrilled to have our brand prominently featured on the stage with all of these riveting and exciting Soundstage performances."

"Samsung Electronics is a great marketing partner for Soundstage. Aligning ourselves with such a high-profile company will enable us to reach a much larger audience," stated Jim Wolande, General Manager of HD Ready, a preeminent high-definition production company which produces Soundstage in conjunction with WTTW11. "Samsung Electronics will promote our third season on approximately 425 internet sites which will generate over 200 million impressions.

Beginning June 30th, PBS viewers can look forward to 13 new episodes. Performances will include John Mayer and Buddy Guy, Lindsey Buckingham with special guest, Stevie Nicks, The Wallflowers, Ringo Starr, Heart, America, Chris Isaak, Antigone Rising and Fountains of Wayne, Robert Plant, Trisha Yearwood with Sugarland and many other superstar artists."

About Soundstage

Soundstage is a pioneering concert-format television series that airs on 349 Public Broadcasting System (PBS) television stations. Soundstage is a co- production of HD Ready and WTTW11, is taped using state-of-the-art high- definition video equipment and digitally recorded and mixed in Dolby 5.1 surround sound. For more information, please visit http://www.pbs.org/soundstage

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit http://www.samsung.com/ for more information.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit http://www.samsung.com/

Trademarks: All products or company names mentioned are used for identification purposes only and may be trademarks of their respective owners.

Source: Soundstage

CONTACT: Mary S. Park, +1-630-443-3000, mpark@hdready.com , or Schatzi Hageman, +1-615-782-0078, info@hotschatzpr.com , both of Soundstage, or Shaunese Teamer, of WTTW, +1-773-509-5441, steamer@wttw.com , or Tara O'Donnell, of Samsung Electronics Co., +1-201-229-4090, t.odonnell@samsung.com /First Call Analyst:

Web site: http://pbs.org/soundstage http://www.samsung.com/

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