PR Newswire Broadcast Minute for Tuesday, June 7, 2005

PR Newswire Broadcast Minute for Tuesday, June 7, 2005

Sunscreen Use Down as Skin Cancer Rates Increase

Over the past year, the number of Americans using sunscreen, a primary protector against skin cancer, has declined. At the same time, more Americans, including children, are being diagnosed with skin cancer than ever before. A new survey by the nonprofit Sun Safety Alliance, which is launching the first annual Sun Safety Week June fifth through the eleventh, shows a 12-point decline in the percentage of Americans who report using sunscreen when outdoors, from 72 percent to 60 percent.

The survey findings also show that large percentages of individuals are not following other recommended precautions, such as covering exposed skin, staying in the shade and wearing a hat.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=2963897

Elvis Reality TV Search Is On: Vegas First Casting Call on for Aug. 8-9

Elvis-A-Rama, the popular Las Vegas attraction that hosts more than six million dollars in authentic memorabilia, will launch its world-wide search for the ultimate Elvis tribute artist with an open casting call, August eighth and ninth. The Vegas shoot is open to all tribute artists worldwide, who are encouraged to show up for the pilot.

The Las Vegas-based museum will follow up with elimination-style events in Memphis, New York, London, Madrid, Munich, Moscow, Sydney, Tokyo, Beijing, Honolulu and Mexico City. The results will be captured for a reality television series that will crown the ultimate impersonator, who will be rewarded with a lucrative recording contract.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=2964886

Ringling Bros. and Barnum & Bailey Center for Elephant Conservation Announces Birth of Asian Elephant Calf

CEC Celebrates 10th Anniversary with Unprecedented 17th Elephant Birth

The Ringling Bros. and Barnum and Bailey Center for Elephant Conservation has announced the birth of a healthy 310 pound, female Asian elephant calf -- an unprecedented seventeenth birth for the Ringling Brothers Center. The 38- year-old mother, Mala, delivered the calf on April 21, 2005 after just 40 minutes of labor. The newborn is Mala's sixth calf, and was fathered by Charlie, an Asian elephant sire at the Center.

With fewer than 35-thousand Asian elephants left on the planet, the birth represents Ringling Brothers' commitment to the future preservation of this endangered species, one baby step at a time.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=2964624

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PRNewswire -- June 7

Source: PR Newswire

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