NBC Television Network to Provide Video Assets to MeeVee Inc.

NBC Television Network to Provide Video Assets to MeeVee Inc.

More Than 300 Broadcast and Cable Network Partners Now Provide Searchable Programming Content and Listings for MeeVee.com

BURLINGAME, Calif., June 6 /PRNewswire/ -- MeeVee Inc., the premier developer of personalized programming search and recommendation engines, today announced that it has signed a strategic agreement with the NBC Television Network. Under the terms of this deal, the NBC Television Network will provide video clips of its shows to be made available on the MeeVee program guide at http://www.meevee.com/ .

MeeVee brings together a unique combination of customized listing, TV planning and personal recommendation tools, allowing for a smarter, easier way to navigate the rapidly growing amount of programming being offered today. The video assets acquired from the NBC Television Network will help MeeVee deliver on its strategy to become the premium provider of innovative television search by enabling an integrated multimedia experience for NBC Television Network programming. By providing content to MeeVee, the NBC Television Network will benefit from extended audience exposure to its expansive programming offerings.

"NBC is one of the world's leading providers of news and entertainment, working with MeeVee allows us to extend the reach of our brand by introducing potential consumers on http://www.meevee.com/ to the full breadth of our content offerings," said Steve Andrade, VP of Interactive Development for NBC Universal Television. "In addition to exposing our programming to new viewers, MeeVee can also provide loyal viewers added value and enjoyment by allowing them to quickly navigate through NBC programming and locate the exact program information they want with ease and speed."

With the addition of NBC, more than 300 strategic media partners currently provide content to http://www.meevee.com/ . By leveraging the listing and video assets MeeVee is able to extend consumers' access to the specific information they need to make viewing decisions based on their unique interests. TV network partners benefit from new opportunities to promote and cross sell their programming content to targeted audiences

"Building relationships with premier media partners like NBC is an essential part of the MeeVee corporate strategy," said Matthew Cullen, Vice President of Affiliate Sales. "To provide consumers with the best possible TV and video search capabilities, we need to deliver comprehensive TV video search listings and recommendations with multimedia capabilities."

Built on an award-winning personalized navigation system and intellectual property, MeeVee offers consumers a smarter, easier way to navigate the growing amount of available programming by enabling searches of real-time programming databases by keyword, program, actor or topic of interest. The MeeVee service is available free of charge at http://www.meevee.com/ .

About MeeVee

MeeVee Inc. (formerly known as MyDTV) a privately held company, is the premier developer of personalized search and recommendation engines for television and video programming. Founded in January 2000 in Burlingame, California, by broadcast and media industry veterans, MeeVee investors include WaldenVC, Rothchild Ventures, and Defta. MeeVee offers a unique combination of customized listing, TV planning and personal recommendation tools. Based on the company's award-winning navigation system and intellectual property, MeeVee's patented metadata generation technology provides consumers a smarter and easier way to navigate the growing universe of programming data. For more information, go to http://www.meevee.com/ .

NBC Television Network

The NBC Television Network's strength derives from combining NBC's strong national identity and programming with the local identity and programming of its affiliates in communities across America. The sale of advertising time enables the NBC Television Network to provide programming to the public free of charge.

Affiliated television stations are an integral part of NBC's overall broadcast service. The NBC Television Network broadcasts approximately 5,000 hours of TV programming each year, transmitting to more than 200 affiliated stations across the United States. These independently owned affiliates then broadcast the NBC signal to an estimated 99 percent of all homes in the United States with television sets. In addition to airing NBC's national programming, affiliates serve their communities by producing news, sports, and public affairs programming that addresses local needs.

Source: MeeVee Inc.

CONTACT: Charlstie Laytin of Euro RSCG Magnet for MeeVee, +1-212-367-6830, charlstie.laytin@eurorscg.com; or Kim Reed of NBC Universal Television, +1-818-777-6682, kim.reed@nbcuni.com

Web site: http://www.meevee.com/

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