MeeVee Unveils Video Search and Recommendation Engine Boasting Unmatched Intelligence and Personalization

MeeVee Unveils Video Search and Recommendation Engine Boasting Unmatched Intelligence and Personalization

MeeVee Empowers Consumers With Smarter, Easier Way to Navigate the Rapidly Expanding Channel Universe

BURLINGAME, Calif., June 6 /PRNewswire/ -- MeeVee, the premier developer of personalized television search and recommendation engines for consumers, today announced the public launch of its beta site: http://www.meevee.com/ . Meevee.com incorporates a unique combination of personal recommendation, customized program guides and TV planning tools for consumers. The service offers a free search engine that enables smarter, easier navigation of the rapidly expanding line-up of television programs available today.

With its latest offering, MeeVee aims to help consumers cope with programming overload. Recently, there has been a dramatic increase in channel offerings as a result of cable and satellite operators offering a wider variety of programming in response to subscriber demand. Take into account the growing number of means by which content can be accessed, including the impending explosion of IPTV, and it becomes evident that the problem will only escalate in the near-term. Today, viewers have hundreds of channel choices and are finding it increasingly difficult to find new favorite shows while keeping tabs on what else is on TV at any given time. Meevee.com eliminates this problem, enabling consumers to search a real-time programming database by keyword, program, actor or topic that closely matches their interests.

"MeeVee personalizes the TV search and discovery experience by creating tools that focus on the channels, shows, cast, as well as other characteristics that viewers deem important," said Michael Raneri, chief marketing officer for MeeVee. "By delivering the tools necessary to navigate through the massive jungle of television channels, MeeVee is changing the way consumers discover and search for the programming they really want to see."

The MeeVee.com Service MeeVee provides a full-featured service to navigate TV programming:

* Sophisticated Search -- Consumers can find relevant results for searches on show titles, keywords, cast members, or other show characteristics. Items are also grouped to help viewing and advanced options provide even more power to filter searches; * Powerful and Customizable Listings Guide -- MeeVee provides a clean, easy-to-read, and customizable experience with icons and colors used sparingly to maintain the best experience; * Personalized Recommendations -- Consumers rate shows as they use MeeVee and get personalized recommendations for other programs they may like based on those recommendations; and * Personal Planner -- Once consumers find a favorite movie or TV show, they add the show to their personal Planner to make sure they don't miss it, even if significant time lapses in-between airings. MeeVee does the tracking for them and even emails the Planner to them on a weekly basis to create a personal TV guide.

How it Works

MeeVee personalizes the TV search and discovery experience with three primary technologies in a clean, highly functional interface. The technology focuses on the characteristics of television shows, such as frequency and ratings to ensure search results are relevant to the user. Advanced matching algorithms are then leveraged to provide high-quality recommendations based on viewing preferences.

MeeVee search results are obtained from various sources, depending on how users prefer to find and discover television programming. Its segment identification and classification technology is based on providing alerts for upcoming shows, not just the ones that have already aired. The technology also analyzes the TV program's characteristics to provide relevancy to searches and recommendations based on data MeeVee receives directly from the networks.

About MeeVee

MeeVee Inc. (formerly known as MyDTV), a privately held company, is the premier developer of personalized search and recommendation engines for television and video programming. Founded in January 2000 in Burlingame, California, by broadcast and media industry veterans, MeeVee investors include WaldenVC, Rothchild Ventures, and Defta. MeeVee offers a unique combination of personal recommendation, customized program guides and TV planning tools. Based on the company's award-winning navigation system and intellectual property, MeeVee enables a robust video programming search and personalized recommendation engine that can be offered on multiple platforms and devices including PCs, Internet, set-top boxes, DVRs and mobile phones by connecting directly to programmer production systems. For more information, go to http://www.meevee.com/ .

Source: MeeVee Inc.

CONTACT: Charlstie Laytin, +1-212-367-6830, charlstie.laytin@eurorscg.com, or Brian Baumley, +1-212-367-6828, brian.baumley@eurorscg.com, both of Euro RSCG Magnet for MeeVee

Web site: http://www.meevee.com/

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