JWT First With Gunn Archive Through Beam TV

JWT First With Gunn Archive Through Beam TV

CANNES, France, June 23 /PRNewswire/ -- Craig Davis, Chief Creative Officer of JWT worldwide, today announces a uniquely useful opportunity for the JWT worldwide network to assist with the finalisation of the Gunn Report Library, a joint venture between Donald Gunn and Beam TV, over the next three months.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050623/NYTH008 )

The arrangement will give JWT's offices in 87 countries a head-start over other agency and client networks in gaining access to the best-of-the-best advertising from the last four decades as featured in the Gunn Report Library. This will be available at the touch of a button and accessible via twelve selection criteria including product category, advertising message, dramatic format and creative features.

The Gunn Report Library has been compiled by Donald Gunn, author of the Gunn Report, the annual worldwide league tables for the advertising industry, including The Showreel of The Year -- the 100 most awarded commercials and campaigns from around the globe. The Gunn Report first launched in 1999. However, the Gunn Report Library contains advertising going back to 1962 -- all selected according to its success in leading industry award shows -- and as such is a unique showcase and resource that can provide fast information for creative departments, new business teams, planners and account management. The Gunn Report Library will launch to the rest of the industry on October 1, 2005.

It will be available through Beam TV, the company that has set the industry standard for digital archiving and delivery. Its design for the Gunn Report Library is no exception. Beam TV has created a Beam Box, on which can be stored broadcast quality reels produced instantly from the Gunn Report Library. The reels can be edited or adapted at the touch of a button.

Craig Davis says: "JWT is an agency that believes in being first so we are delighted to get first access to the Gunn Library best-of-the-best advertising and we intend to give it a good test run."

Matt Cooper, Managing Director of Beam TV says: "It is great to be working with Craig and his team. JWT sets the standard for global networks and will enable us to get the best input to help us further build and shape the Library."

Donald Gunn, creator of the Gunn Report says: "We hope that the Gunn Report Library at Beam TV will become a uniquely useful resource for briefers, brainstormers, planners, admakers, new business pitchers, presentation-givers, educators and trainers in every corner of the JWT world."

About JWT

JWT, which celebrates its 141st anniversary this year, ranks as the fourth largest full-service network in the world. Its parent company is WPP (NASDAQ:WPPGY).

For more information, please contact: North America: Samantha DiGennaro - 001 212 361 9170

Europe: Chrissie Barker - 00 44 (0) 7710 158627 Harriet Marsh - 00 44 (0) 20 7656 7038 or 00 44 (0) 7710 352772

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050623/NYTH008 Source: JWT

CONTACT: North America - Samantha DiGennaro, +1-212-361-9170, Europe - Chrissie Barker, +44-7710-158627, or Harriet Marsh, +44-20-7656-7038, or +44-7710-352772, all for JWT

Web site: http://www.jwt.com/

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