Hurray! Launches First 'Mobile Album' in China

Hurray! Launches First 'Mobile Album' in China

BEIJING, June 2 /Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd. (NASDAQ: HRAY), a provider of advanced wireless value-added services and mobile telecommunication network software in China, announced May 31 that it has launched the first mobile album in China, entitled ''You Are My Roses,'' which users can download or listen through their mobile phones. This is the latest release from Long Pang, who is an up-and-coming pop singer in China. The title track of Mr. Pang's last album ''Two Butterflies'' has consistently ranked as one of the top hits in China since its release.

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Commenting on this announcement, QD Wang, Chairman and Chief Executive Officer of Hurray!, said, ''This is the first time an album has been launched over the mobile networks in China months before its CD or Internet release.'' Mr. Wang continued, ''We think this new way of music distribution is particularly attractive in China given that it can effectively reach the over 300 million mobile phone users in China, while avoiding the piracy problems which can arise in the context of CD and Internet distributions.''

Under an exclusive licensing agreement with Beijing Bird Man Entertainment Co., Ltd., Hurray! will distribute songs from Long Pang's new album through its WAP, CRBT, IVR and MMS services. It will also provide exclusive coverage of Long Pang's 2005 concert tours across China through its wireless value- added services.

About Hurray! Holding Co., Ltd.

Hurray! provides wireless value-added services such as ringtones, picture downloads, community and entertainment services to mobile users in China. The company is one of the market leaders in providing these services using wireless application protocol, commonly referred to as WAP, in China. WAP services are offered through the advanced 2.5G mobile networks, the most advanced broadly available mobile networks deployed in China. Hurray! also offers these services through 2G mobile networks.

In addition, Hurray! designs, develops, sells and supports a service provisioning and management software that is used by China Unicom, one of the two principal mobile operators in China, to support its 2.5G services platform.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward- looking statements by terminology such as "will," "expects," "believes" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that Hurray! may not be able to develop services incorporating the songs of its content partners which are timely and attractive to China's mobile phone users; uncertainty regarding the future level of consumer demand for wireless music services in China; the possibility that the songs in the "You Are My roses" album and the other songs licensed from Hurray!'s content partners will not be as popular among China's mobile phone users as management expects; Hurray!'s ability to maintain its relationships with Beijing Bird Man Entertainment Co., Ltd. and its other content partners; continued competitive pressures in China's wireless value-added services market; changes in technology and consumer demand in this market; the state of Hurray!'s relationships with China's mobile operators; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

SOURCE Hurray! Holding Co., Ltd.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050314/CNM005LOGO AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840 CONTACT: Catherine Li of Hurray! Holding Co., Ltd., +86-10-6518-8989 x6803, or jhli@hurray.com

Web Site: http://www.hurray.com/

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