DIRECTV Adds Peruvian Flair to DIRECTV PARA TODOS(R) Programming

DIRECTV Adds Peruvian Flair to DIRECTV PARA TODOS(R) Programming

For the First time, Peruvians in the U.S. Will Enjoy Top-rated Programming From Peru Through SUR Peru

EL SEGUNDO, Calif., June 8 /PRNewswire-FirstCall/ -- Whether they're longing for news from Lima or national team soccer highlights, DIRECTV has a new cure for homesick Peruvians in the United States -- the first and only channel to deliver a daily dose of all the most popular news and entertainment programming they enjoyed in their home country.

Through an exclusive, multi-year agreement with SUR Corporation, DIRECTV is launching SUR Peru, the first channel dedicated to providing Peruvians in the United States with programming from their home country.

SUR Peru has collected all of the top-rated Peruvian programming content from No. 1 television stations America TV, Canal N and Frecuencia Latina for rebroadcast in the United States on the DIRECTV PARA TODOS(R) service (beginning this summer). Customers subscribing to the base DIRECTV PARA TODOS package, OPCION EXTRA ($29.99 per month), will have access to the Peruvian channel.

The addition of SUR Peru is one of several new channels that have been introduced to the DIRECTV PARA TODOS programming lineup in the past year to serve the diverse U.S. Hispanic population -- connecting them to their home and culture with top-rated programming from their country of origin.

"There is an ever increasing Peruvian population in the United States whose programming needs have been virtually ignored by pay TV services," said Mark Ryan, senior director, Marketing, DIRECTV, Inc. "We believe SUR Peru is the remedy, bringing Peruvian families closer to home by offering 100 percent Peruvian content 24-hours-a-day that includes comedies, games shows, sportscasts, theater productions, news, talk shows, political programs and financial newsmagazines."

More than half of the programming will originate from America TV, including such popular shows as "AMERICA NOTICIAS," the top newscast in Peru with highly regarded anchors Raul Tola and Mavila Huertas, and HABACILAR, a live family entertainment show with contests, games and celebrity talent, featuring long-time host Raul Romero.

Also from America TV, is the original, new series ASI ES LA VIDA, the most-watched primetime TV show about the experiences of a middle-class family in Lima. Peruvians in the U.S. will also now be able to watch Peru's highest-rated news radio show, RPP (RADIO PROGRAMAS DEL PERU), which will be broadcast live, exclusively via DIRECTV.

Other programming includes, LA HORA N, hosted by well-known reporter Jaime de Althaus, a daily analysis of the news and events of the day, with celebrity interviews, news analysis and investigative reports; CUARTO PODER, an independent source of information that features investigative reporting, discussion and review; RECARGADOS DE RISA, the No. 1-rated comedy program from Peru, features the best comedians in Peru every Saturday; and RUEDA DE PRENSA has the best-known and important political analysts on Canal N such as Mirko Lauer, Santiago Pedraglio, Juan Paredes Castro and Augusto Alvarez Rodrich.

Other programming includes: Saturday news Magazine, ENFOQUE DE LOS SABADOS, which reviews all of the top news from the prior week and looks forward to the week ahead; TEATRO DESDE EL TEATRO offers some of the best plays on television with Ricky Tosso and other well-known actors; FUTBOL EN AMERICA, with Gonzalo Nunez and Eric Osores, provides the best coverage of both national and international soccer, with a segment on the Peruvian national team, along with reviews of the most important European leagues and highlights of the best goals from around the world; and PRIMERO A LAS OCHO, a daily, national newscast hosted by Josefina Townsend, covering Lima, the provinces and world news that affects Peru.

Launched in October 1999, the DIRECTV PARA TODOS(R) service offers the most comprehensive Spanish- and English-language programming available at an affordable price. The service provides access to more than 50 Spanish-language channels* including sports, movies, music, news and educational networks and 215 English-language channels of DIRECTV(R) programming, featuring the largest selection of pay per view choices and sports programming available.

* Includes English-language broadcast channels with alternate Spanish audio.

About DIRECTV

DIRECTV is the nation's leading and fastest-growing digital television service provider with 14.4 million customers. DIRECTV, the Cyclone Design logo and DIRECTV PARA TODOS are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE:DTV), a world-leading provider of digital multichannel television entertainment services, is approximately 34 percent owned by News Corporation Ltd.

Source: DIRECTV, Inc.

CONTACT: Jennifer Gonzalez of PAINEPR, +1-213-996-3804, for DIRECTV, Inc.; or Robert Mercer of DIRECTV, Inc., +1-310-726-4683

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