blinkx to Offer Search and Indexing Service for Forbes.com Video Content

blinkx to Offer Search and Indexing Service for Forbes.com Video Content

Web Users Can Now Search for Forbes.com Video Content on blinkx.tv

SAN FRANCISCO, June 20 /PRNewswire/ -- blinkx, the smartest thing on your computer and on the Web, today announced that it will index and offer Forbes.com video segments on blinkx.tv.

The Forbes.com video network offers a diversified video menu covering an array of topics including business and finance, economic events, lifestyle (including travel real estate, personal finance etc) breaking news and more. The network presents these subjects via C-level interviews, spot news, special reports and coverage from the field.

"We think Web users will appreciate that via blinkx, they can now easily search for and find any of the Forbes.com video segments wherever and whenever they need to," said Jerome Fitzgibbons, VP of Audience Development, Forbes.com.

blinkx is the only search engine that is optimized for rich media. blinkx uses voice recognition software to transcribe the content of audio and video segments, so that users can search by words or phrases to find the exact broadcast material they're looking for.

"In our efforts to provide an interesting, entertaining and informative array of content to our users, our partnership with Forbes.com offers our users a new source for business news and information." said Jon Gregg, VP Business Development, blinkx. "Our unique technology that surpasses simple keyword and metadata technology will offer Web users worldwide an optimal search environment to find content from Forbes.com video."

How To blinkx

blinkx thinks while it links. Because blinkx is not constrained by the limits of keyword-based technologies, it is able to extract the main ideas contained within any document and thus derive its meaning. blinkx uses patented Context Clustering Technology (CCT) technology to overcome the shortcomings of keyword technologies and to truly understand the ideas and context behind the words. blinkx applies its unique CCT ability to make the search experience faster, more accurate and more relevant. Approaches to searching through information using simple keyword query mechanisms fail because they do not provide enough context. In such cases users are overwhelmed by hundreds or thousands of results, all of which match the query, but many that represent the different contexts within which the query term or terms can appear in. blinkx CCT is unique because it helps a user provide the context that is crucial to making keyword searching or organization -- it does not second-guess a user's needs, but seamlessly provides the automated guidance required to enrich the overall experience.

About blinkx

blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV -- unifying content with a one stop search tool. Available to users on the Web at www.blinkx.com and www.blinkx.tv, as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx's conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition, www.blinkx.tv makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com.

Source: blinkx

CONTACT: Julia Blystone of OutCast Communications, +1-415-392-8282, or julia@outcastpr.com, for blinkx

Web site: http://www.blinkx.com/

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