blinkx Makes Podcasts and Video Blogs Fully Searchable for the First Time

blinkx Makes Podcasts and Video Blogs Fully Searchable for the First Time

Adding to Rich Array of News and Entertainment Sources, blinkx.tv Unveils Channels for Podcast and Video Blog Content

SAN FRANCISCO, Calif., June 29 /PRNewswire/ -- In addition to offering a wealth of news and entertainment content, blinkx, the smartest thing on your computer and on the Web, has added Podcast and Video Blog channels to www.blinkx.tv, making these two sources fully searchable for the first time. Bringing thousands of hours of podcasting and video blogging to a single destination, www.blinkx.tv will find user-generated rich media by simultaneously spidering the Internet, and enabling users to upload their own content to the service.

blinkx is the only search engine that is optimized for rich media, using voice recognition software to transcribe the content of audio and video segments, so people can find the exact material they're looking for ... quite literally, word for word.

"The volume of rich media content online continues to explode, but traditional search engines such as Google and Yahoo were developed for text-based keyword searches, not for audio or video content," said blinkx founder Suranga Chandratillake. "The prevalence of broadband and multimedia is driving demand for next generation search capabilities, and blinkx is the only technology that can offer this to Web users."

The Internet has evolved into a vast media network, and podcasts and video blogs are leading the proliferation of user-generated multimedia content. blinkx uses unique technology to locate, transcribe and index this rich media content, making this next generation Web fully searchable and accessible in a way that older search tools cannot. blinkx's podcast spider crawls the Web in search of rich media content, automatically identifying and processing podcast and video blog data, indexing 100s of hours of casts every hour.

"We were impressed by blinkx's unique automatic transcription technology and by its ability to help users navigate the increasing and diverse range of rich media that's available to them," said Evan Williams, founder of Blogger and Odeo. "Podcasting is gathering remarkable momentum as a content distribution mechanism, and blinkx is the first search engine to make this kind of audio content fully searchable."

blinkx.TV and advanced audio/video analysis

blinkx TV combines advanced speech recognition and transcription techniques with intelligent Context Clustering Technology (CCT) and a patented context prediction and synchronization technology to analyze and understand the actual content (spoken words) of an audio/video file, delivering unparalleled automation, accuracy and access to multimedia content from the web. The output of these analytical sub-processes are stored as further metadata tracks, alongside the digitally encoded content itself; not only does blinkx know what was said, blinkx knows exactly when it was said.

About blinkx

blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV -- unifying content with a one stop search tool. Available to users on the Web at www.blinkx.com and www.blinkx.tv, as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx's conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition, www.blinkx.tv makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com.

Source: blinkx

CONTACT: Julia Blystone of OutCast Communications, +1-415-392-8282, or julia@outcastpr.com, for blinkx

Web site: http://www.blinkx.com/

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