PRN and Telemundo Team Up to Provide Hispanic Programming on the Wal-Mart TV Network and Support Wal-Mart's 'Store Of The Community' Initiative

PRN and Telemundo Team Up to Provide Hispanic Programming on the Wal-Mart TV Network and Support Wal-Mart's 'Store Of The Community' Initiative

SAN FRANCISCO, May 3 /PRNewswire/ -- PRN Corporation announced today that Premier Retail Networks, Inc., its wholly owned subsidiary, is teaming up with Telemundo, a leading producer of innovative and high-quality programming for Hispanics in the U.S, to support the Wal-Mart Television Network's strategic programming platform in 515 targeted Wal-Mart stores with highly concentrated Hispanic populations.

Customized for the Wal-Mart TV network, short segments, produced by Telemundo and presented by Telemundo show hosts, will tie directly to seasonal initiatives focusing on family, home, entertainment and sports information relevant to the Hispanic audience. The content will air one time per hour for up to five minutes of every 60-minute programming loop.

Troy Steiner, Senior Media Director of Wal-Mart, commented, "Wal-Mart is firmly committed to providing the most relevant merchandise, services and store environment to all of our customers. In this way, we hope to be able to offer a 'store of the community.'"

Michelle Bella, Telemundo's Senior Vice President of Marketing and Promotions, stated, "Establishing a presence on Wal-Mart TV Network will enable us to reach a significant portion of the fast growing U.S. Hispanic audience in an innovative way and increase the awareness of our programming through a new medium. With over 130 million viewers networkwide, we are pleased that PRN and Wal-Mart TV Network are committed to delivering targeted programming to the Spanish language speaking community that visits Wal-Mart stores in 14 different states including California, Texas and Florida."

Charlie Nooney, chairman and chief executive officer of PRN Corporation, commented, "PRN continues to deliver on our commitment to providing programming and advertising that viewers will find relevant and informative and by bringing Telemundo to the Wal-Mart TV Network we are enhancing our Hispanic programming in the 515 Wal-Mart stores that have a high concentration of Hispanic consumers. In addition, our advertisers are looking for new and effective ways to reach the $531 billion Hispanic consumer market in the U.S. and we believe that Telemundo's programming segments will enhance their ability to reach this key demographic on the Wal-Mart TV Network."

About Telemundo

Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 92% of U.S. Hispanic viewers in 118 markets through its 15 owned-and-operated stations, 36 broadcast affiliates and nearly 684 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world's leading media and entertainment companies.

About PRN Corporation

Founded in 1992, the PRN Corporation operates the PRN Network, the largest in-store television network in the United States based on the number of consumers reached each month. Through the PRN Network, PRN enables national and local advertisers to target consumers in over 5,000 leading retail stores in all of the 210 media markets designated by AC Nielsen in the United States. PRN works with retailers and advertisers to create in-store television programming that includes entertainment, news, product information, advertising and community content. Retailers carrying the PRN Network include Best Buy, Circuit City, Costco, Pathmark, Ralphs, SAM'S CLUB, Sears, ShopRite and Wal-Mart Stores. Based on information provided by several third-party research firms and retailers, PRN Network is watched more than 180 million times each month by consumers in retail stores. PRN's headquarters are in San Francisco, California. For more information, please visit http://www.prn.com/ .

Source: Premier Retail Networks

CONTACT: Erica Pettit, +1-212-850-5614, or epettit@fd-us.com, or Evan Smith, CFA, +1-212-850-5606, or esmith@fd-us.com, or Genet Garamendi, +1-415-808-9167, or Genet_Garamendi@prn.com, all of Premier Retail Networks; or Elizabeth Sanjenis of Telemundo, +1-305-889-7597, or exsanjen@telemundo.com

Web site: http://www.prn.com/

------- Profile: Ent