Paris-Based 121 Productions Selects Ensequence on-Q Create to Develop Interactive Programming

Paris-Based 121 Productions Selects Ensequence on-Q Create to Develop Interactive Programming

LONDON, May 24/PRNewswire/ -- Ensequence(TM), the leading provider of interactive TV (iTV) authoring software and services, today announced that 121 Productions, a Paris-based production company, has chosen the on-Q(TM) Create software suite to build and launch the next generation of video-based interactive programmes.

"We are impressed by the level of creative control that on-Q software gives format creators to develop and validate video-based interactive programmes," said Jean-Marc Racine, Managing Director at 121 Productions. "The ability to manage synchronization between the application and the audio and video was a key factor in our choice of on-Q as our interactive TV authoring tool."

By combining the power of on-Q Create with 121's Vice Versa solution, 121 Productions will offer viewers a highly personalised viewing experience. Vice Versa offers viewers a variety of video experiences within a single conventional video stream, without requiring a hard disk or additional bandwidth.

"121 Productions has already made an important contribution to innovative interactive TV programme-making. We're naturally delighted that they chose Ensequence software and professional services support to achieve greater efficiencies, faster production cycles and real return on investment on their projects in the UK, North America and elsewhere," said John Holland, Sales and Marketing Director for Ensequence International.

About Ensequence

Ensequence(TM) is revolutionising the way advertisers, networks, channels, broadcasters, and operators interact with their viewers. Established in 2000, Ensequence is the premier provider of interactive TV software used to create, test, and air interactive shows and commercials. Ensequence on-Q(TM) software suites reduce the time and financial commitment required to produce interactive content. Prominent interactive TV leaders such as the BBC and the Discovery Channel were first to adopt on-Q software. For more information about Ensequence, visit www.ensequence.com.

About 121 Productions

121 Productions has changed the face of digital television with a wide range of exciting formats bringing interactive television to new heights. Above and beyond the targeted marketing potential using the Vice Versa application and the ability to drive viewers to specific programs, 121 offers an overall personalised experience whereby viewers will get dedicated video sequences with their remote controls. 121 patented the Vice Versa principle and its various formats for use by operators, broadcasters, and producers who wish to position themselves at the forefront of digital broadcasting (i.e. cable, satellite or DTT).

Web site: http://www.ensequence.com

Source: Ensequence, Inc.

Belinda Adkisson, Vice President, Marketing Communications of Ensequence, +1-503-416-3811, or belinda.adkisson@ensequence.com; or Jean-Marc Racine, Managing Director of 121 Productions, +33-143141010, or racine@121prod.com

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